FitBit raises $12M for personal fitness-tracking devices

FitBit, a maker of personal fitness-tracking gadgets, has raised $12 million in a third round of venture funding. The money comes investors that include Foundry Group and True Ventures, who are betting that fitness tracking will soon become a national obsession.

Striiv to launch portable device make fitness more fun

Games like Wii Fit have made it more fun to stay fit in your living room. But Silicon Valley start-up Striiv wants to motivate you to stay fit outside the living room, when you’re walking around at work or running errands. It will do so with a $99 portable device that measures your movements and gives you rewards based on your activity level.