Sugar swallows Shopstyle — battle for women online continues

Sugar swallows Shopstyle — battle for women online continues

updated significantly

Sugar Publishing, a network of woman-focused blogs, has acquired woman’s social shopping site ShopStyle, the latest deal in a fierce competition by a triad of companies hoping to become the leading woman’s Web destination. The amount of the transaction was undisclosed.

San Francisco-based Sugar is a relatively small network of content-oriented sites, but is backed by NBC and the respected and ambitious Silicon Valley venture capital firm Sequoia Capital. Previously, we’d assumed Sugar trying to… Continue Reading