Why YouTube’s dismal returns from Sundance movie rentals aren’t a complete failure

Right before the Sundance Film Festival got into full swing a few weeks ago, YouTube announced that they would finally jump into the video rental fray by offering five Sundance films for rent. The films were available from January 22 to January 31 for $3.99 each. Today the NYT Bits Blog is reporting that the rental experiment wasn’t very successful for Youtube. In the 10 days they were available the videos netted 2,684 views and earned a total of $10,709.16.