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How Twitter captures the heartbeat of current affairs (infographic)

In 2008, the tweets per second record during the Super Bowl was 27. Four years and 12,206 more tweets per second later, the volume of Super Bowl-related Twitter activity is evidence of something more significant than a societal preoccupation with football’s greatest game or brands’ advertising gambles.

What the Super Bowl and marketers can learn from socially savvy sports fans

While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who the winners (and losers) are on the social media front. Clearly big brands want to make sure their (estimated) $3.5 million investment for a 30-second spot pays off, but how do they go beyond the 100 million audience to cultivate new and engaged fans via social media after February 5th?

Foursquare reveals new “promoted” check-in for Super Bowl Sunday

Tech companies have long glommed on to the Super Bowl to promote their services. Remember how TiVo touted the number of people who replayed Janet Jackson’s wardrobe malfunction in 2004? Now Foursquare, the hot New York-based location service, has revealed an alluring offer you’ll want to check out — or rather, check in.