It may have been awkward and it may have been inappropriate and it was probably sexist, but Go Daddy's Super Bowl ad featuring supermodel Bar Rafaeli and -- yeah, let's be straight-up -- a fairly ugly geeky dude, totally worked.
Super Bowl XLVII is in the books, and so is the $7.6 million brands spent for just 60 precious seconds of your time during the game. But who won?
This year's Super Bowl ad landscape featured babies in space, a crazy goat, and another gross GoDaddy commercial. But a touching story about Budweiser Clydesdale and the man who raised it beat all other ads.
Guest Post Watching the Super Bowl on the iPad was convenient, but laggy.
Twitter destroyed Facebook and Google+ during the Super Bowl in social media mentions.
The 2013 Super Bowl will be known for having a record-breaking kick return, a half-hour game delay, and some quick thinking social media users.
What kind of commercial do you run if you're constantly locked up in legal battles with your major competitor? If you're Samsung, you fork over a dumpster full of cash and avoid alluding to Apple devices like you've done in the past.
The Super Bowl is the biggest football game of the year, and an event that's watched the world over -- and now, even beyond.
At first glance, it may seem odd that Netflix chose to premiere its first huge original show House of Cards today, leading into Super Bowl weekend.
Going to the Super Bowl this year? You should consider leaving that Wi-Fi camera at home. The NFL is checking any devices that could interfere with its first commercial Wi-Fi network catering to anyone in the Superdome on Sunday.
Want to improve your 2013 Super Bowl experience? We've devised a comprehensive game day guide for football fans and all their apathetic friends and family members.
Planning to watch a Big Plate game this weekend between the San Francisco 50-minus-1s and the Baltimore Black Birds?
The next time a nefarious organization wants to keep people off the Internet, it would do well to engineer its own championship professional football game.
Web traffic dropped significantly during this past Sunday’s Super Bowl football match between the New …
In 2008, the tweets per second record during the Super Bowl was 27. Four years and 12,206 more tweets per second later, the volume of Super Bowl-related Twitter activity is evidence of something more significant than a societal preoccupation with …
Twitter users sent 12,233 tweets per second at the end of last night’s big game.
The Super Bowl halftime show featuring Madonna inspired 10,245 tweets per second.
Just one month ago, the service had 9,420 tweets per second during a …
Super Bowl 46 is history now and here’s a roundup of all of the internet-related reports. Roughly 100 million watch the Super Bowl every year, making it one of the most viewed events in the world.
Twitter reported that there …
Electronics retail company Best Buy decided to forgo the regular celebrity spokesperson for its annual Super Bowl commercial in favor of highlighting mobile technology innovators.
During this year’s Super Bowl game, the company aired a 30-second commercial titled “Phone Innovators. …
Guest Post
While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who the winners (and losers) are on the social media …
Updated: Official statement from the U.S. Immigration and Customs office has been added at the bottom of the post.
The U.S. Department of Justice has issued a new round of domain seizures today targeted at websites that provide access to …
For the first time ever, NBC and the National Football League have agreed to live stream the Super Bowl online and on mobile phones in February, the two organizations announced today.
The Super Bowl is the most-watched television program around …
