Surge pricing can lead to your company getting battered by the waves of public opinion.

Evernote's Phil Libin shows how to do startup PR the right way

Evernote CEO Phil Libin got a terrible birthday present for his 42nd birthday: a highly critical review of the popular note-taking service by influential tech blogger Jason Kincaid. But Libin’s response was a rarity in the Valley these days: it showed a CEO who gets the importance of good PR.