Why GPS-based smart apps failed to go viral at SXSW

The South by Southwest (SXSW) conferences have given geeks a lot of social inroads over the last few years. They brought us blogging, then microblogging; they were a launchpad for Twitter and Foursquare. Thanks to those web services, meeting at SXSW IRL (In Real Life) turned the geeks hiding behind glowing screens into “friends”.

Not so fast SEO, Google wants to punish “overly optimized” sites

Head of Google’s Web Spam team Matt Cutts spoke on a panel at SXSW about search engine optimization and revealed a new strategy from Google that could send fear into the heart of any website manager. Google’s planning to punish any website that is “overly optimized,” according to Cutts. An audio clip of the discussion was posted by Search Engine Land on Saturday.