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tag: targeted advertising

Taboola spices up video advertising with $15M

Taboola spices up video advertising with $15M

February 19, 2013 10:22 AM Rebecca Grant
Rebecca Grant
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  • Health care is Verizon’s $6 billion business
  • Imaging and lab results are begging for an electronic, cloud-based makeover
  • Attention digital health startups: VCs say now is a ‘great’ time to raise money

Taboola's marketplace connects brands with publishers to put their video content in front of relevant users.

What companies can learn from the Orbitz Mac pricing ‘scandal’

What companies can learn from the Orbitz Mac pricing ‘scandal’

July 6, 2012 8:18 AM Elie Khoury

Guest Post

Last week, The Wall Street Journal reported that Orbitz is recommending higher priced hotels to Mac users than to PC users. Apple fans immediately took to Twitter with their outrage and the media was ablaze with follow-up articles condemning Orbitz’s …

Baynote raises $13M to generate more relevant links with an ever-watchful eye

Baynote raises $13M to generate more relevant links with an ever-watchful eye

January 12, 2011 5:30 AM Matthew Lynley

Baynote, a provider of software for websites that helps generate more relevant links and search engine results for readers, announced today that it has raised $13 million in its second round of fundraising led by SingTel Innov8.

The actual service …

Monetate raises $5.1M to help advertisers figure out what works

Monetate raises $5.1M to help advertisers figure out what works

December 6, 2010 3:00 AM Matthew Lynley

Monetate, a provider of website testing and ad targeting services, announced today that it has raised $5.1 million in its first round of funding.

Targeted advertising seems to be the hot trend now. It can become a bit of a …

myThings raises another $6M for better targeted advertising

myThings raises another $6M for better targeted advertising

November 23, 2010 8:29 AM Matthew Lynley

myThings, a provider of targeted advertising services, announced today that it has raised $6 million in its most recent round of funding led by Deutsche Telecom investing arm T-Venture to expand its research and development in Europe.

The company, which …

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Business
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Mobile
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New York
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Science
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Security
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