Martini Media is a digital advertising company that works with luxury brands to the small percentage of consumers who spend the most — the wealthy.
Meet Mattermark, a company that has the potential to be the “Bloomberg for the private markets.”
Editor’s Pick “Every single year we’re heard people say ‘this is the year of mobile,” Nanigans SVP Dan Slagen told me, laughing. “But this is the first time we’ve seen someone come forward and put forward the kind of number Facebook did.”
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
Impersonal, mass emails are easy to dislike and ignore, which is why SimpleRelevance has raised $1 million. SimpleRelevance’s platform gathers customer data and then personalized emails to specifically target individuals.
Flurry is launching its new service to help app creators build more relevant features, target ad campaigns, and earn more advertising revenue.
Google has unveiled a “remarketing” program, which will allow advertisers to reach consumers long after they’ve initially made contact with an online site or brand.