Uber targets masses with cheaper hybrid car service

A car service, not for the rich, but for the rest of us. It’s a novel idea, and its time has come, thanks to on-demand car service startup Uber, which will soon start offering patrons a hybrid vehicle option for more affordable come-and-fetch-me rides.

GetTaxi CEO actually a cab driver, sets sights on NYC

Yellow cabs are everywhere in New York. You stand on a corner, hold up your hand, and suddenly one appears to take you wherever you need to go. Israel-based GetTaxi still sees room for improvement, however, and has raised $20 million to expand into the Big Apple.

Square rolls out sleek new design for credit card readers in NYC taxi cabs

We’ve reported on how Jack Dorsey has been able to fulfill his lifelong love affair with dispatch systems by having credit card readers from his company, Square, installed in the back of 30 NYC taxi cabs. It’s part of a pilot program the city hopes will drive down fees. Today the company showed off its new custom design for NY cabbies: an iPad encased in black metal with a vertical slot for swiping credit cards. You can see it above.