John Oliver

4 big threats native advertising faces in 2015

Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest threats to the industry are, and there are four notable threats I wanted to share.

Senator Mark Warner

Virginia senator asks FTC to probe Facebook's emotional study

Days after the Electronic Privacy Information Center filed a complaint with the Federal Trade Commission about Facebook’s mood-tracking experiment, Sen. Mark Warner (D-Va.) is asking the agency to dig deeper into possible “ramifications” of the social network’s study.

Troll face image via iunewind/Shutterstock

The biggest threat to patent reform: The Apple/IBM/Microsoft coalition

There’s a new coalition in D.C., and big players like Apple, DuPont, Ford, GE, IBM, Microsoft, and Pfizer have all signed up. Unfortunately, launched on the day the Senate was supposed to take up the latest effort to reform the patent system, the coalition’s sole purpose appears to be an effort to derail the important strides we’ve made toward fixing the patent troll problem via the proposed Innovation Act legislation.