Boardroom

Avoid these 3 big pitch fails

Ever had that one awful pitch you walked out from feeling completely deflated? Avoid the three most common dreaded mistakes.

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Why ad sales executives are lazy

Their 40-hour work week might look a little different than yours, but here is what ad sales executives are really doing — and how they’re proving a ROI from their business development efforts.

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Prospecting triggers: Timing is everything

In the world of business prospecting, this adage could be considered law. Having the appropriate messaging, targeting and outreach strategy are essential to any successful prospecting initiative, but what if all the right actions happen at the wrong time?