How HiveMind’s Will Wright plans to crowdsource your happiness (interview)

Will Wright’s games from SimCity to The Sims have sold more than 100 million units. That’s why people are paying attention to his new startup and game idea, HiveMind. The Berkeley, Calif.-based company is focused on “personal gaming,” or a kind of title that can customize itself for the individual player, taking into account aspects of a player’s real-life situation as elements of the game.

EA debuts a Sims social game

Electronic Arts announced today that it is releasing a new social game for Facebook that is built off its popular life simulation game, The Sims. The company made the presentation at the Electronic Entertainment Expo today in Los Angeles, Calif.