The four-hour man finally got a day job.
It’s a marketing campaign –that has had the entire Bay Area technorati talking — for BitTorrent’s new store-in-the-file product for artists … a file format called BitTorrent Bundles where the art is the cash register, and sharing is a form of currency, not a form of theft.
Editor’s Pick “Miley Cyrus could be the next big tech investor,” Ferriss told me. “Therein lies the promise … and the risk.”
“Instead of putting the content in the store, let’s put the store inside the product,” BitTorrent VP of Marketing Matt Mason told me last week. “We can bake interactions into the file itself, so that if something gets shared, it’s not a problem, but a driver of value for the artist and publisher.”
Guest Post We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?
If you want to highlight a product, build a landing page. If you’re an internet marketing guru, make a squeeze page. But if you want to start on online movement — and maybe sell a few books, speaking events, or other products along the way, create a smart site.
For his 35th birthday, famed lifestyle expert Tim Ferriss does not want cars, clothes, or gadgets. He wants you to donate money to Vittana.org, although he will accept homemade brownies as well.