Game marketers strive to stand out among a sea of social noise

The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences possible. This year’s summit was bigger and better than in years past, even though the hardcore part of the industry is in a state of turmoil, with some blockbuster winners celebrating and big losers shutting down studios.

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Kinect’s first year Japanese sales are disappointingly low

Despite being the fastest selling consumer electronic device of all time , Microsoft’s Kinect gaming device has struggled to make an impact on the Japanese market during its first year on sale. Japanese sales to date have totaled only 114,000 units, according to figures reported by Andriasang. This represents less than a 10 per cent uptake on the device amongst the Japanese Xbox 360 user base.