shopping-mall

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

Do not track

Why we don’t need the government to protect us from online tracking

The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and privacy groups supporting the bill say that tracking consumers’ online behavior is an invasion of privacy. Speier’s proposal would give the FTC power to create a Do Not Track database so consumers could opt out of online tracking.

The Cookie Monster returns! Google caught tracking Safari users on Apple’s iOS

Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to get temporary tracking cookies assigned to people using Safari on the iPhone and iPad, even though both Apple and Google told consumers that Safari, by default, blocked this kind of activity.

Disconnect stops websites from tracking you

Still afraid of evil websites tracking you and stealing your information? Angel investor Dave McClure says Disconnect is the browser extension for you.