As of today, App Annie’s analytics solution isn’t just about apps anymore. Now, publishers can get detailed statistics about their digital book sales from the app store analytics solution as well.
Adblock Plus, the adblocking service that blocks pop-ups, pop-unders, blinking, and other annoying ads, and recently suggested to Twitter that it apply for whitelisting, revealed today that it only accepts 9.5 percent of advertisers to its whitelisting program.
Everyone’s worried about how their data can be collected through government programs, but maybe it’s time to look at how your information is tracked in everyday life.
India is rolling out a surveillance program that will give government agencies the ability to tap directly into emails and phone calls without oversight by courts or parliament. The government said this widespread monitoring is in an effort to safeguard national security.
“The NSA is naturally interested in data mining; I know of data scientists in Silicon Valley who have helped them,” Mike Driscoll, a data scientist, told me. “They appeal to our sense of patriotism.”
With tracking capabilities like these, the new SDK is almost starting to impinge on dedicated app analytics solutions like App Annie and Flurry, but of course in a purely Facebook-focused manner.
MapMyFitness rolls out product updates and enhanced features for its MVP users.
Microsoft’s move to enable the Do Not Track tag in Internet Explorer 10 hasn’t gone over well with advertisers, who are speaking out against the decision.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.
High-risk drivers cost insurance firms 250 percent more than low-risk drivers. Now, tracking technology is helping insurance firm Progressive identify degrees of driver riskiness that can help the company personalize fees … potentially reducing your costs by $150/year.
Guest Post The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and privacy groups supporting the bill say that tracking consumers’ online behavior is an invasion of privacy. Speier’s proposal would give the FTC power to create a Do Not Track database so consumers could opt out of online tracking.
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Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to get temporary tracking cookies assigned to people using Safari on the iPhone and iPad, even though both Apple and Google told consumers that Safari, by default, blocked this kind of activity.
The United States Congress is readying a new piece of legislation aimed at preventing unauthorized use of your cellphone data.
Editor's Pick Facebook has responded to claims that the company can track web pages a person visits even after logging out of the social network — something that could violate a person’s privacy rights.
Why is Apple tracking the locations of iPhone and iPad users? The reason is probably less Big Brother and more Big Glitch, according to blogger John Gruber.
Still afraid of evil websites tracking you and stealing your information? Angel investor Dave McClure says Disconnect is the browser extension for you.
Social media tracker startup Tynt has launched a new suite of publisher’s tools to help its clients keep a close eye on what their key audience is following.