With tracking capabilities like these, the new SDK is almost starting to impinge on dedicated app analytics solutions like App Annie and Flurry, but of course in a purely Facebook-focused manner.
MapMyFitness rolls out product updates and enhanced features for its MVP users.
Microsoft's move to enable the Do Not Track tag in Internet Explorer 10 hasn't gone over well with advertisers, who are speaking out against the decision.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: …
High-risk drivers cost insurance firms 250 percent more than low-risk drivers. Now, tracking technology is helping insurance firm Progressive identify degrees of driver riskiness that can help the company personalize fees … potentially reducing your costs by $150/year.
Or costing …
With its stock value sinking, Facebook is looking to restore faith in its ad-based business model any way it can. It’s solution? A form of ad auctioning known as real-time bidding.
With the new system, dubbed “Facebook Exchange”, advertisers will …
Apple has sent developers flurrying to find tracking alternatives since it began rejecting some apps that take advantage of your device’s UDID, or unique device identifier, to track your behavior. But now it seems Apple is gearing up to offer …
Guest Post
The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and …
The world now has access to a list of words and phrases that the U.S. Department of Homeland Security uses to monitor social networks and news article comments for terrorism and general threats against the country.
The list was part …
Guest Post
Apple has been cracking down on apps that try to use a device’s UDID, a 40-character code that uniquely identifies each device the company sells.
The Cupertino company’s apparent turnabout (it used to allow apps to access the UDID) has …
Microsoft is leveraging an outcry over Google’s approach to privacy to smear its rival in the press. It released a blog post yesterday that claimed to have fresh findings about how Google circumvents privacy protections in Internet Explorer to place …
Welcome to another edition of yellow journalism with Julia Angwin of The Wall Street Journal. The reporter who brought you the “What They Know” series has caught Google with its pants down. The WSJ found that Google managed to …
The United States Congress is readying a new piece of legislation aimed at preventing unauthorized use of your cellphone data.
The Mobile Device Privacy Act (PDF), released today by Rep. Edward Markey (D-Mass.), is in direct response to the recent …
Editor's Pick
Facebook has responded to claims that the company can track web pages a person visits even after logging out of the social network — something that could violate a person’s privacy rights.
Yesterday, VentureBeat reported on tests run by entrepreneur/hacker …
Why is Apple tracking the locations of iPhone and iPad users? The reason is probably less Big Brother and more Big Glitch, according to blogger John Gruber.
Gruber’s source told him that the much-maligned tracking file is just a cache …
Still afraid of evil websites tracking you and stealing your information? Angel investor Dave McClure says Disconnect is the browser extension for you.
Chrome and Safari extension Disconnect, which blocks websites from tracking users and sending private information to other …
Social media tracker startup Tynt has launched a new suite of publisher’s tools to help its clients keep a close eye on what their key audience is following.
San Francisco-based Tynt works with online publishers and websites to track and …
