Facebook didn’t dip: Comscore, Quantcast, Compete all wrong?
When respected traffic measurement company Comscore released data several days ago showing that Facebook’s U.S. visitors dropped more than 9.3 percent last month, it sparked widespread disbelief among bloggers and others. Facebook is hot, and growing. The data must be wrong!
Comscore has just published data showing Facebook worldwide unique visitors are up, to 73.5 million from 69.2 million, suggesting not all is too bad afterall.
So what’s with the earlier national numbers? Well, to everyone’s relief, there… Continue Reading
Quantcast becomes latest widget traffic tracker
Updated
More and more publishers and retailers rely on so-called “widgets,” little boxes placed on other web sites, to deliver their news, entertainment and product advertisements.
So measuring Web traffic to those widgets is important for deciding what content to deliver, and what sites to deliver it on. A number of companies now offer widget traffic measurement tools, with Quantcast being the latest.
Here’s a summary of some of the main players in this nascent but increasingly important… Continue Reading
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of Alexa, Quantcast and Compete, all sites that independently verify how much traffic a site is getting.
We’ve learned that if a measuring company doesn’t have a tracking pixel directly on… Continue Reading