Expanding abroad? Avoid translation travesties
Even big companies can get it wrong when they fail to do their homework before launching in new markets.
The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to energize Taiwan, as the translation read “Pepsi Brings Your Relatives Back From the Dead”.
Coors’ campaign “Turn it Loose” went flat in Spain, urging drinkers to “Get Diarrhoea”. Few had it worse than poultry baron Frank Perdue, though,… Continue Reading
Google’s move to “universal search”
Updated
Google said today it will offer a range of new features in its search results, including things like a new navigation bar at the top left side of the home page to things like Google’s Calendar, Docs & Spreadsheets and Picasa Web Albums.
The effort is part of what it calls a move to “universal search,” much of which will be subtle at first, but will change over time.
Many of the changes will begin today… Continue Reading