Expanding abroad? Avoid translation travesties
Even big companies can get it wrong when they fail to do their homework before launching in new markets.
The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to energize Taiwan, as the translation read “Pepsi… Continue Reading
Google’s move to “universal search”
Updated
Google said today it will offer a range of new features in its search results, including things like a new navigation bar at the top left side of the home page to things like Google’s Calendar, Docs & Spreadsheets and Picasa Web Albums.
The effort… Continue Reading