transparency won't kill you

Too much transparency will not kill you

There is no greater motivation for founders than to be in a glass house, accountable not only in front of investors and teammates, but in front of the whole world.

data magnifying glass alphaspirit shutterstock

Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. This is unacceptable.