The most trusted companies in America include HP, Amazon, IBM, eBay, and Microsoft. But Apple and Google, the two companies at the forefront of the mobile revolution, didn’t make the cut.
The concept of “Collaborative Consumption” is not new in the West, but it is in the East and especially in China. The term collaborative consumption basically means sharing things with other people — via barter, trade, or rental — and giving access instead of ownership. The Internet has pushed this quaint notion beyond just sharing between friends to create a powerful business model.