Tumblr: 108M blogs and 51 billion posts are worth more than $1.1B

May 18, 2013 9:59 AM John Koetsier
John Koetsier

Tumblr, which famously hates advertising and only started trying to make money after five years in existence, is in a bit of a pickle, as its $125 million in funding is running out, giving the service only a few-month window in which to raise a new round or find a sugar daddy.

Tumblr reinvents its Android app, bringing back the fun

April 8, 2013 3:28 PM John Koetsier
John Koetsier

Tumblr has completely redesigned the new app, and the best part is the post-anything screen that reinforces Tumblr's reputation as the simplest place to post just about anything.

WordPress.com testing promoted posts with iReach, a PR Newswire company

March 6, 2013 12:50 PM John Koetsier
John Koetsier

Editor's Pick Automattic, the company behind Wordpress.com and its 3.6 billion monthly pageviews, is testing a new native advertising monetization option with its massive blogging community: promoted posts.

New Tumblr mobile monetization plan: pay-per-view (you pay, they view)

March 5, 2013 11:03 AM John Koetsier
John Koetsier

With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.

Zendesk hacked: Twitter, Pinterest, and Tumblr users were affected

February 22, 2013 12:25 AM John Koetsier
John Koetsier

A security breach at cloud-based customer support vendor Zendesk has exposed personal information including email addresses of Twitter, Pinterest, and Tumblr clients, the company said today in a blog post.

Tumblr is down for the count today

December 12, 2012 5:10 PM John Koetsier
John Koetsier

After intermittently reporting troubles on its Twitter account for the past few hours, Tumblr said two hours ago that the company has taken the site down entirely to fix a network issue.

Brands can dive into Tumblr data with new tool from Union Metrics

October 4, 2012 3:49 PM Jennifer Van Grove
Jennifer Van Grove

Avant garde brands using Tumblr can turn to Union Metrics to dive into the activity data of the startup's eclectic audience.

ComScore top 50 sites July 2012: Instagram rocks, Tumblr passes MySpace, Sun Microsystems rises from the dead

August 24, 2012 8:57 AM John Koetsier
John Koetsier

ComScore released its July 2012 Top 50 web properties in the U.S. report yesterday, and it has a few surprises.

For $5 you can buy your way to Tumblr fame

June 30, 2012 12:00 PM Jennifer Van Grove
Jennifer Van Grove

Need some Tumblr love? Got $5? You’re good to go.

Tumblr introduced a new feature Thursday called Pinned Posts that gives members the option to pin one of their status updates — be it a text, photo, quote, link, chat, …

Tumblr’s head of brand strategy takes off

May 11, 2012 3:51 PM Jennifer Van Grove
Jennifer Van Grove

Just a week into Tumblr’s grand money-making scheme, the company’s head of brand strategy has packed his bags and hit the road.

Matt Hackett, who was the trendy blogging platform’s head of brand strategy and marketing since September 2011, announced …

Tumblr starts selling ads — but not all advertisers welcome

May 2, 2012 2:58 PM Jennifer Van Grove
Jennifer Van Grove

More than five years, $125 million in funding, 55 million users, and 22 billion blog posts later, trendy blogging platform Tumblr is finally getting serious about making money — just on its own terms.

The New York-based company announced Wednesday …

Tumblr updates Android app with a radical new look

April 10, 2012 4:01 PM Jennifer Van Grove
Jennifer Van Grove

Hot blog-baker Tumblr has cooked up a zany and colorful update to its Android application.

Five-year-old, New York-based Tumblr is the go-to blogging platform for the young and hip. The company now powers more than 51 million blog sites and …

Tumblr bans blogs that promote eating disorders and suicide

February 23, 2012 2:45 PM Sarah Mitroff
Sarah Mitroff

Tumblr, a photo-heavy blogging platform that has attracted a lot of teens, announced today that it will ban blogs containing content that promotes anorexia, self-mutilation, and other harmful behaviors.

In a company blog post, Tumblr said that it previously did …

Americans spend 100K years on Facebook each month (infographic)

February 17, 2012 12:43 PM Jennifer Van Grove
Jennifer Van Grove

From posting status updates to consuming news, the collective time Americans spend on Facebook amounts to more than 100,000 years each month.

The eye-popping figure comes by way of statistics portal Statista. The company pulled data from comScore, Compete, and …

No ads here: Tumblr now charging $1 to “highlight” blog posts

February 3, 2012 12:15 PM Ben Popper
Ben Popper

Tumblr founder David Karp has always dismissed the idea that Tumblr might put ads on its platform. See here, here, and just about every interview the young founder has ever given. But today, Tumblr rolled out highlighted posts, which allow …

Tumblr now reaches 120M people each month

January 23, 2012 12:43 AM Jennifer Van Grove
Jennifer Van Grove

Tumblr’s quirky blogging platform and community network reaches 120 million people every month, founder and CEO David Karp disclosed at the Digital Life Design conference in Munich Monday.

Karp, citing the startup’s latest Quantcast figures, shared that the social network …