“Today’s announcement is just the beginning,” said Len Jordan, Managing Director at Madrona Venture Group. “Their platform enables an entire set of applications and measurements for driving new levels of analysis and optimization.”
Google is shuttering its TV ads product in favor of online video ad solutions.
At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in our “Funding daily” column.
Those bullish on online advertising eye the television-advertising market, which is worth $70 billion just in the U.S., and bet that Web ads can steal a big chunk of that, as they’ve done with print advertising. That’s why Google is pushing YouTube, Google TV, and video advertising, for starters.