How GetGlue plans to dominate TV check-ins (and more)

AdaptiveBlue, a New York City startup that lets users “check in” to TV shows to share what they’re watching with their friends, recently raised $6 million in funding Time Warner and others. I’ve seen a ton of TV check-in apps in the last few months, so I asked founder and chief executive Alex Iskold how GetGlue (that’s the name of the app) will stand out.

Why check in to TV shows? Miso’s new answer: For the deals

Whenever I talk about apps that allow users to share what they’re watching with friends by “checking in” to a TV show, the first question anyone asks me is, ‘Why the heck would I want to do that?” Social TV startup Miso has been exploring different answers to that question, such as special content, and it unveiled a new one today — a promotional deal with home shopping company QVC.