With the multitude of ways people are now consuming TV shows, Nielsen has released a new SDK today that will track when people watch something on mobile devices.
Nielsen will release its findings today about how many people are tweeting during live broadcasts of television shows.
The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Especially for younger folks, what we talk about on Twitter relates directly to what we watch on TV — but is that correlation or causation?