Nielsen confirms Twitter buzz aligns to actual TV ratings

March 21, 2013 9:53 AM Jolie O'Dell
Jolie O'Dell

Especially for younger folks, what we talk about on Twitter relates directly to what we watch on TV -- but is that correlation or causation?

Microsoft Kinect’s NUads is what the TV industry needs to survive the future

May 16, 2012 9:00 AM Tom Cheredar
Tom Cheredar

What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising project NUads next month, which the company says will revamp the TV ad industry by doing just that.

The company’s …