Media Predictions

9 media-tech trends to watch in 2015

It always struck me as odd to see so many predictions about how the technology industry will evolve over the next year without waiting to see what happens at CES — arguably one of the larger tech conventions where companies announced plans for the coming year. That said, I’ve written up a few predictions of my own now that the event is wrapping up.

Gary Busey vs Kiddo

Gary Busey thrashes hipster children in Amazon advertising deathmatch (data)

There are many reasons Amazon’s first attempt at building a smartphone, the Fire Phone, resulted in a flop. Critics and gadget reviewers mainly blamed the Fire Phone’s lack of unique features, while Amazon itself said the price was just too high. But there were other missteps as well, such as Amazon’s cringeworthy TV advertising campaign.

Watching TV

The new TV demographics: The 'ads' and 'ad-nots'

When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.

New TV

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it

Don’t you hate watching someone work on a ‘solution’ to fix a problem that has already been solved? This is what’s currently happening in the digital media space for television with audience measurement and tracking.