Twitter: A rule is a rule is a rule is a rule (except when we don’t want it to be) November 16, 2012 12:39 PM John Koetsier John Koetsier LinkedIn Twitter Facebook Google Plus Profile Recent Stories: OK, new Flickr, you got me. I’m back. iPhone 5S near? Best Buy offers $50 off iPhone 5 Apple CEO Tim Cook’s employee approval rating dips, but still high in spite of issues But it's not the written rules that are the problem. It's the unwritten ones.