Advertisers using Twitter to connect with potential customers can now target with even more fine-grained accuracy, thanks to three new updates that Twitter announced today.
Twitter announced this morning that its new Lead Generation cards, which had been in limited beta since May, are now available for all advertisers on Twitter — including small self-serve advertisers.
The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.
The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
With a bevy of new profile features, Twitter is giving brands even more control over how they present themselves on the site.