"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyond."
Twitter's two major product launches 0f 2013 are heading in vastly different directions.
By itself, Google accounts for 56 percent of all global mobile ad revenues. Social giant Facebook takes a much smaller chunk with 13 percent. But together, they own the lion's share of mobile ad dollars.
Twitter and Vizify have teamed up to create a highlight reel of your best tweets, photos, and most engaging moments on Twitter, automagically.
Sometimes there is a reason companies do things under the radar.
There wasn't a huge number of deals today, but the ones that there were, were big.
If a tweet falls in the forest, does anybody hear it? With 555 million Twitter users and 58 million tweets on an average day, good luck.
Enter tweet optimization.
You've probably never heard of WPP, but the communication giant's various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Twitter plotted all geo-tagged tweets for key global locations on a map. And the result is big data come to life -- and a vision of how we move, where we live, and where we congregate in the largest numbers.
Twitter CEO Dick Costolo said yesterday that company engineers can roll out any experimental features they're testing to one percent of the social network's users.
Twitter is planning to launch a Facebook Exchange-like service to allow brands to buy ads programmatically and retarget Twitter users based on their browsing and search history.
The company, which launched on iOS just over a year ago to "deobfuscate" application crashes, helps developers find what's happening when their mobile apps freeze or unexpectedly quit. Besides Twitter, companies like Square, Kayak, Yelp, Path, and Yammer use Crashlytics.
Guest Post People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
Twitter updated its iOS and Android apps today to make tweeting pictures faster and better. And showed us the benefits via Vine, the social network's own video-sharing startup.
If you'd like to work for Twitter, live in L.A., and don't know a join from a conditional but have good connections in the U.S. music industry, you're in luck.
Shockingly, most people didn't want a social network in their email inbox, so the experiment that consisted of Google taking your inbox and insta-poofing a social network into sudden awkward existence never had a prayer of upsetting Facebook, Twitter, or even MySpace.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
The developer of pull-to-refresh was so concerned about how Twitter would use his patent that he asked Twitter to agree with him -- as part of the terms of the sale of his company -- that it would never use the patent offensively.
The Dot raised over $100,000 on Kickstarter and is now in full force changing the way you see the world…one video camera at a time. And VentureBeat is going to help you get it at the low price of only $27.99!