Twitter unveils Fabric, an SDK for Twitter Feeds and crash tracking, at its developer conference

SAN FRANCISCO —  Twitter chief executive Dick Costolo kicked off the company’s developer conference, Twitter Flight, from the stage of the Bill Graham Civic Auditorium Wednesday, unveiling a much-anticipated modular software development kit called Fabric, much to the delight of the hundreds of developers in the audience.

A rare survey of elite tech CEOs shows what inspires and frightens them about the industry

The Atlantic magazine opened up its Rolodex and managed to get some of the nation’s elite tech CEOs to fill survey. Tumblr CEO David Karp, AutoDesk CEO Carl Bass, Khan Academy founder Sal Khan, and Y Combinator’s Sam Alton are among many leading technologists who took time to name their sources of inspiration and fear from the industry.

It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.