socialflow-for-agencies

SocialFlow for Agencies launches to bring ad buying back into the fold

An increasing number of agencies are outsourcing work such as paid search, display advertising, and search engine optimization to third parties. While farming out business is not a new concept, there are a number of possible pitfalls ahead if agencies get the balance between external and internal resources wrong.

Twitter dragon

Why Twitter launched Fabric, in 5 devastating charts

Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile platform,” but while it’s definitely modular and certainly focused on mobile, it’s not a platform in any commonly understood sense of the term.

social-media-grow-up

It’s time for social to grow up

When DiGiorno Pizza used the #WhyIStayed hashtag to sell pizzas, it inadvertently leveraged a serious conversation on domestic violence for financial gain. It was a mistake that was uniquely social, as was the immediate furor the brand faced globally.