Twitter announced new self-service ad tools today with much finer-grained targeting controls that will allow small advertisers to craft ad campaigns to exactly the audience they want.
With this update of Twitter's own making, tweets which look interesting and sensible on Twitter.com will look completely stupid and odd (see Twitter's own embedded tweet) on any other platform.
The standalone iPhone app is built on technology Twitter acquired last year when it bought We Are Hunted, a music discover platform, apparently.
Editor's Pick Automattic, the company behind Wordpress.com and its 3.6 billion monthly pageviews, is testing a new native advertising monetization option with its massive blogging community: promoted posts.
With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Either there are very different people on Twitter than the average Jane Q. Everywoman, or we tend to say very different things in public than we do in private.
The Oscars are here, and guaranteed, some arty French film with subtitles that no man has voluntarily watched will win one or three. But what if Twitterati and Facebookers chose the winners?
A security breach at cloud-based customer support vendor Zendesk has exposed personal information including email addresses of Twitter, Pinterest, and Tumblr clients, the company said today in a blog post.
Jeep's Twitter account recently told the world that the iconic brand had been "sold to Cadillac." And Burger King's account started mysteriously promoting McDonalds. Two high-profile hacks in less than a week means, apparently, that Twitter had to take some action.
Advertising on Twitter just got easier, and Twitter just took a giant leap to making more money.
Twitter and HootSuite announced a new way of selling and managing promoted tweets, promoted trends, and promoted accounts: right in HootSuite's social media management dashboard.
From Twitter's perspective, I guess, once the aqui-hire is complete and you have the hires, why keep the acqui?
In 2012, 2,357 private technology companies were bought for a combined total of $84 billion, according to a new report from research firm PrivCo. That's slightly up 22 percent from 2011, but the real surprise is who is doing the acquiring.
Editor's Pick Half a year ago, serial entrepreneur had a crazy idea: build a social network that people actually paid for. Now with App.net three times bigger than his goal, he looks back -- and ahead -- at what the service is, and will become.
Super Bowl XLVII is in the books, and so is the $7.6 million brands spent for just 60 precious seconds of your time during the game. But who won?
NASA is extending a super-cool opportunity to 150 social media followers to chat live with International Space Station astronauts Kevin Ford, Tom Marshburn, and Chris Hadfield.
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
Facebook causes Americans more stress than any other social network. But it's also the network with the most positive effect on our moods.
Governments want more of your data, but copyright holders are getting slightly less active in requesting tweet takedowns.