Developers and marketers can now add users directly via Twitter, simply by adding a few lines of code to any content shared from their app to the social network.
A panel of experts describes both paid and non-paid user acquisition tactics.
A panel of experts describes both paid and non-paid user acquisition tactics.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Developer 6waves unveils free WaveX platform so developers can exchange mobile game traffic
Apsalar is introducing its "behavioral advertising solution," called ApEngage. It helps app makers target audiences and make money from them.
Editor's Pick
Over 50 million people currently use Dropbox, and users are adding files at a rate of one billion every 48 hours. But it’s not just viral growth, word of mouth growth, smart branding, and effective marketing.
It’s also preloads on …
It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).
Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore the future of user acquisition with speakers such as Rober Weber, a cofounder of W3i; Gabriel …
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. …
In the wild world of the app economy, there is an overwhelming concern about the cost of bringing users to apps. Budgets can be in the millions now for marketing an app launch, but execs from Iddiction and Tapjoy said …
Twitter’s growth is still accelerating. The service has reached 125 million registered users, up from 105 million almost two months ago.
When the company said it had 105,779,710 million registered users on April 14 at its first developer conference, Chirp, …
