How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…

Scvngr finds 1 million users willing to complete location challenges

Scvngr, the maker of a check-in app that asks users to complete activity challenges, is defying the conventional wisdom that services which broadcast one’s location to friends aren’t ready for the mainstream. Just yesterday, the app has reached 1 million users, founder and chief executive Seth Priebatsch tells VentureBeat, and added nearly 10,000 new users since then.