Facebook Bootcamp

Why Facebook’s video ads are destined to fail

Until Facebook is able to figure out a way to make its video advertising entertaining enough to keep its users from browsing different websites, its video strategy is misguided at best.

Soon, all online advertising will be video

Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video.


Adobe acquires video ad platform Auditude for $120M (updated)

Adobe has acquired video advertising platform Auditude, the companies announced today. [Update: While financial terms of the deal were not publicly disclosed, Adobe is said to have paid close to $120 million (mostly in cash) for the startup, according to sources familiar with the matter.]

140Fire brings interactive ads to live video

140Fire, which slaps interactive advertisements like polls on streaming video, announced that it is launching today at the Launch Conference in San Francisco.

Forecast: Online ad spending to nearly double by 2014

Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.

The Internet advertising pie is still growing

A new report sponsored by the Internet Advertising Bureau paints a hopeful picture of the online ad landscape during the first six months of 2010. Ads earned a record $12.1 billion during that period, a new record and an 11.3 percent increase above revenues in the first six months of 2009.

See, YouTube ads can be awesome: A hunter shoots a bear

Nice timing. Just a few hours after The New York Times reported that YouTube’s ad revenues have grown to the point that the Google-owned video site will be profitable this year, I spotted a video that demonstrates some of YouTube’s potential as an advertising platform.

VideoEgg hatches new ways to engage with online video viewers

San Francisco video ad network VideoEgg is releasing five more ways for brands to take advantage of online video ads. These widgets will be added to the VideoEgg’s AdFrames platform, which launched in February.