Social video advertising service Jun Group raises $2.5M
Social-media video advertising company Jun Group has secured $2.5 million in funding from Western Technology Investment (WTI).
Jun Group specializes in making video advertising for social media sites such as Facebook and YouTube. The company focuses on transparent advertising and doesn’t use pop-up windows or auto-play to force its video ads on you. Instead, you can choose to press play and watch a video from an advertiser. Jun Group offers targeting and analytic services to … Continue Reading
YuMe grabs $11.9M, video advertising industry seeing more action
YuMe, a video advertising network, has raised $11.9 million in funding, according to a Form D filed with the SEC.
A YuMe spokesperson told VentureBeat the company is not ready to comment.
YuMe connects advertisers and video content creators, so videos appearing on mobile devices, computers, or connected televisions can include advertising revenue in their monitization plans. It uses the “ACE Relevance Engine,” which pairs relevant video content to an ad with the right message. … Continue Reading
Adobe acquires video ad platform Auditude for $120M (updated)
Adobe has acquired video advertising platform Auditude, the companies announced today. [Update: While financial terms of the deal were not publicly disclosed, Adobe is said to have paid close to $120 million (mostly in cash) for the startup, according to sources familiar with the matter.]
Auditude allows its clients to manage and monetize advertising around premium video content. Its service lets publishers and media companies create high-quality advertising experiences across multiple platforms and … Continue Reading
Interactive video advertising startup Innovid nabs $9.5M
Video advertising platform Innovid has raised a new $9.5 million round of funding, the company announced Wednesday.
Innovid’s iRoll ad service embeds interactive elements in pre-roll video ads to make them dynamic and engaging to an audience. The company also provides an ad server and analytics service called DYNAMO. Founded in 2007, the New York-based startup’s services are used on campaigns for many popular brands, including Disney and Sony.
The new round was led by … Continue Reading
Video advertising startup Eyeview raises $1M from Eric Schmidt
Israeli online video advertising startup Eyeview has raised $1 million in its second round of funding, with notable involvement from former Google CEO and current Chairman Eric Schmidt.
Schmidt’s investment will go a long way to raising the profile of this startup, and his interest in it shows that monetizing online videos is still an unsolved problem.
The startup, founded in 2007 by Oren Harnevo and Tal Riesenfeld, offers technology which lets online video advertisers … Continue Reading
140Fire brings interactive ads to live video
140Fire, which slaps interactive advertisements like polls on streaming video, announced that it is launching today at the Launch Conference in San Francisco.
The advertisements pop up like most other advertisements do on videos — as a small bar at the bottom of the video. But instead of linking viewers to a different site, the advertisement features a poll or a number of questions that viewers can answer as they continue watching the video.
For … Continue Reading
Forecast: Online ad spending to nearly double by 2014
Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.
The research firm estimated online ad spending in the U.S., projected at $25.8 billion for 2010, will grow to $28.5 billion by next year, $32.6 billion by 2012, $36 billion by 2013, and $40.5 billion by 2014. The projections were calculated … Continue Reading
YouTube launches ad format that lets viewers skip or choose
YouTube has officially launched TrueView, a new ad format that will let viewers skip ads choose one from a selection.
At a time when online viewers are fickle with their attention and video providers are burdened with finding ways to monetize that attention, this is the latest in a slew of video advertising experiments.
When an ad begins playing, a countdown timer will appear for five seconds, after which time the viewer may press a … Continue Reading
Sharethrough raises $5M to turn video ads into viral hits
Sharethrough, a video ad startup that has assembled an impressive team of investors and advisors, just announced that it has raised $5 million in its first round of funding.
The San Francisco company says it’s not just another video ad network. Instead, as the name implies, it’s focused distributing videos in a way that maximizes viewer sharing — not only does that increase the number of eyeballs, but Sharehtrough says that viewers who watch a … Continue Reading
The Internet advertising pie is still growing
A new report sponsored by the Internet Advertising Bureau paints a hopeful picture of the online ad landscape during the first six months of 2010. Ads earned a record $12.1 billion during that period, a new record and an 11.3 percent increase above revenues in the first six months of 2009.
Drilling down a little, the second quarter of 2010 (April, May, and June) also saw record revenue of $6.2 billion.
As the overall ad … Continue Reading
See, YouTube ads can be awesome: A hunter shoots a bear
Nice timing. Just a few hours after The New York Times reported that YouTube’s ad revenues have grown to the point that the Google-owned video site will be profitable this year, I spotted a video that demonstrates some of YouTube’s potential as an advertising platform.
Called “A hunter shoots a bear,” the video was apparently uploaded last month, but it starting to get noticed by sites like Metafilter today. It’s an ad for Tipp-Ex brand … Continue Reading
VideoEgg hatches new ways to engage with online video viewers
San Francisco video ad network VideoEgg is releasing five more ways for brands to take advantage of online video ads. These widgets will be added to the VideoEgg’s AdFrames platform, which launched in February.
AdFrames allows advertisers to insert a second advertisement behind a first video ad, or “roll.” Each secondary ad is placed with a three-second countdown in the first ad’s upper left hand corner. See top screenshot.
When you mouse over the video … Continue Reading
