Funny or Die — and the challenge to the Long Tail
A marriage between Silicon Valley and Hollywood talent led to the birth last month of a video start-up Funny or Die. What took YouTube to do in six months, Funny or Die did in six days.
Its traffic exploded after the release of its first 2-minute clip, The Landlord, starring Will Ferrell. The video drew almost 24 million views. This would be in YouTube’s top three of all time.
Last year, I wrote (“Forget the Long Tail!”)… Continue Reading
Facebook takes one more step into video
Facebook and Ziddio.com, the user-generated video site recently launched by giant cable company Comcast, will announce a partnership tomorrow. It will give Facebook users another way to create and share videos.
Users will also be able to submit short videos of their lives, and winners of contests will be featured at Facebook and Ziddio and on Comcast’s ON DEMAND video service. The winners will also be used as the basis for a new television series titled… Continue Reading