stock prices

Google’s new ad strategy could delay a bunch of tech IPOs

There’s the experience of Rocket Fuel, an ad network that went public in September 2013 . Months later, it was the subject of class action lawsuits, alleging the stock fell after it failed to disclose that many of its ads were being clicked by fraudulent botnets.

shutterstock display ads

How 'viewability' can save display advertising

When ads are less about clicking through and more about engaging an audience, then ad content will become less annoying and more interesting.