IAB study: Mobile video isn’t really all that mobile, after all

63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.

Top 100 viral video brands led by Red Bull, Google, Samsung

Apparently Red Bull employees don't just sell energy drinks. They're also customers.

Ron Conway and Jack Dorsey team up to promote job creation in San Francisco (video)

Conway's latest viral video, which he describes as a "gift to San Francisco," is already making its rounds on the Internet. It's not surprising, given that the stars of the new video boast a combined 4.2 million Twitter followers.

Let’s get meta! PBS YouTube video dissects the viral video phenom

PBS has been kicking butt lately with its viral video series (for reference, see this Mr. Rogers clip or the Bob Ross Remix). In a new YouTube vid, PBS gets super meta and tackles the whole concept of memetics and …

How a viral trailer set up Dead Island as a triple-A game release next week

Dead Island is one of the most anticipated games of the fall gaming season. It comes out next week — and you probably wouldn’t know about it if it weren’t for a gritty, visceral game trailer that went viral thanks …