Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world's top brands on Facebook has taught Optimal Social a few things about virality.
Microsoft's going on the offensive against Samsung's best-selling Galaxy S III in a new ad focusing on Windows Phone cameras, like the one in Nokia's Lumia 920.
Your iPad or Android tablet is really good at a lot of things, but for some things, paper just can't be replaced, as one French company hilariously illustrates in this ad:
One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.
SnapChat secures a hefty investment from Benchmark Capital to support the viral growth of its now-you-see-it-now-you-don't photo sharing app.
Social-video sharing network Keek.com raises $18 million to support explosive global growth.
Twitter might be considering a replacement metric for follower count that more accurately measures how influential users are.
Mobile app development nowadays seems to be be following a fairly regular pattern: Create an infectious iOS app, wait until it gets insanely popular, then launch an almost identical version for Android.
And that’s exactly what Smule is doing with …
Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral. Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in …