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How to make a viral video

People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

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Make my mobile app go viral NOW (please)

Everyone wants to make their site/product/app/widget go viral. Unfortunately, most of the time when people say that, they mean “I want the world to do all my marketing for me.” There are some things you can do to tip the scales of fate. Here’s a quick primer.

HuffPo co-founder explains the secrets of viral content

Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral. Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in the process, offered some thoughts on the difference between how Google and Facebook look at the world.