“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
Guest Post People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world’s top brands on Facebook has taught Optimal Social a few things about virality.
Microsoft’s going on the offensive against Samsung’s best-selling Galaxy S III in a new ad focusing on Windows Phone cameras, like the one in Nokia’s Lumia 920.
Your iPad or Android tablet is really good at a lot of things, but for some things, paper just can’t be replaced, as one French company hilariously illustrates in this ad:
One of the many undying questions from web publishers, marketers, and regular web users is “what makes something go viral?” which, coincidentally, is also something Microsoft is working on.
SnapChat secures a hefty investment from Benchmark Capital to support the viral growth of its now-you-see-it-now-you-don’t photo sharing app.
Social-video sharing network Keek.com raises $18 million to support explosive global growth.
Twitter might be considering a replacement metric for follower count that more accurately measures how influential users are.
Sponsored Post Everyone wants to make their site/product/app/widget go viral. Unfortunately, most of the time when people say that, they mean “I want the world to do all my marketing for me.” There are some things you can do to tip the scales of fate. Here’s a quick primer.
Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral. Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in the process, offered some thoughts on the difference between how Google and Facebook look at the world.