Virgin America

Virgin America to raise up to $368M in initial public offering

Today Virgin America revealed it plans to raise as much as $368 million in an initial public offering on the NASDAQ. Listing under the symbol “VA,” Virgin America aims to sell 13,106,377 shares at the price of $21 to $24 per share, but the company has the option to sell more.

Virgin America pivot

Virgin America CEO navigates turbulent skies

The media has had some doom and gloom stories surrounding Virgin America, Silicon Valley’s startup airline, recently. I spoke with CEO David Cush about the airline’s latest pivot and the future of the company.

the-godfather

To grow your app business, think loyalty

When the mobile app industry talks about success, we tend to tell a story of downloads. Downloads are crucial, but they’re only half the story.

Virgin America fifth anniversary marketing success

Virgin America shows how to sell value, not price

This week, San Francisco-based Virgin America is celebrating its fifth anniversary. That’s an anniversary that few startups hit and very few startup airlines hit.

Discount deals

Doing deals the right way

I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.

Silicon Valley’s airline faces social media backlash as it switches technology

Since its launch, Virgin America has become the unofficial airline of Silicon Valley. With new airplanes, Wi-Fi on all flights, a Linux-based entertainment system, power outlets at every seat and a beautiful new terminal at its home airport of SFO, it has become the go-to airline for many in the tech community.