Hello, Skype … and WhatsApp: Viber has 200M users and a new, spiffy desktop video-calling client

The result is a combination of just about every kind of communication you could wish for in a single client: mobile text-message-like messaging, audio, and video. Which means that not only is Viber competing with mobile messaging platforms like the massive WhatsApp, it’s also competing with existing VOIP giant Skype.

The WebRTC faceoff: Skype vs. Facebook

Spare a thought for the telcos – they’ve had a hard couple of years fighting off VoIP vendors like Skype. Now a new player has arrived, and it’s going to challenge both the telcos and the VoIP vendors. It’s called WebRTC.

How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…