How Bleacher Report is preparing for Olympic-sized web traffic

Bleacher Report is the third-most visited sports website in the U.S., behind massive brands ESPN and Yahoo Sports (both backed by huge corporations).¬†You don’t get to millions of monthly visitors and peak traffic of 80,000 page requests a minute by ignoring scalability. But the soon-to-be-live 2012 London Olympics promises to triple the independent site’s pageviews.