What it means to be a ‘whale’ — and why social gamers are just gamers
Editor's Pick "Whales" are more than dollars signs -- they're regular gamers with an obsession and social lives that extend beyond the game.
Editor's Pick "Whales" are more than dollars signs -- they're regular gamers with an obsession and social lives that extend beyond the game.
Guest Post
It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game …
As is customary in games, PapayaMobile depends heavily on the tiny proportion of users who pay for goods in social mobile games. But one of the surprises is that some of the most enthusiastic customers, known as “whales,” are for …