Some of the data in EEDAR’s mobile gaming report is surprising.
Editor’s Pick “Whales” are more than dollars signs — they’re regular gamers with an obsession and social lives that extend beyond the game.
As is customary in games, PapayaMobile depends heavily on the tiny proportion of users who pay for goods in social mobile games. But one of the surprises is that some of the most enthusiastic customers, known as “whales,” are for the most part women. Papaya found that 69 percent of its big spenders in games are women.