Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.

Wii Fit U will make you sweatier, livelier, and happier

Or so says Chief Operations Officer of Nintendo America, Regi Fils-Aime. After selling 43 million copies of Wii Fit on the original Wii system, Nintendo isn’t resting on their laurels. Showing off their new gaming console, Wii U, and the revolutionary controller, the Wii U Gamepad at Electronic Entertainment Expo this morning, Nintendo treated the audience to a preview of their new title, Wii Fit U, which makes heavy use of the Wii U Game Pad as well as a new item, an keychain-sized module, called the Fit Meter