KingsIsle launches a new world for Wizard 101 and a $39 gift card

Online game companies have to be crafty about getting new users while hanging on to the ones they already have. So KingsIsle Entertainment is launching a new world today as part of an expansion aimed at hanging on to the fans who have participated in its previous Wizard 101 online virtual fantasy world. The company is also launching a $39 gift card on Nov. 1 that will be available in GameStop stores and can be used to purchase cool virtual items in the game.