Love your free players to unlock the full potential of free-to-play games

It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game can reach an audience that’s as much as 10 to 25 times larger. Anyone who owns a smart mobile device or a PC with an Internet connection is now a prospective player.

The top 15 swag shirts of E3 2012

Free swag is the universal language of the Electronic Entertainment Expo, and free t-shirts live at the apex of Swag Mountain. So here’s the best of what we saw at (or took home from) E3 2012.