Love your free players to unlock the full potential of free-to-play games

It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game can reach an audience that’s as much as 10 to 25 times larger. Anyone who owns a smart mobile device or a PC with an Internet connection is now a prospective player.

The top 15 swag shirts of E3 2012

Free swag is the universal language of the Electronic Entertainment Expo, and free t-shirts live at the apex of Swag Mountain. So here’s the best of what we saw at (or took home from) E3 2012.

With 1.3B tanks obliterated and 30M players, Wargaming.net plans to conquer the online gaming world (interview)

Let’s Battle. That’s a particularly apt slogan for Wargaming.net. The  has scored big with its World of Tanks game, a hardcore massively multiplayer online game that lets you battle your friends in World War II tanks. Since it launched in April 2011, the game has gotten more than 30 million players worldwide.Those players are so engaged in the realistic 3D game that they have obliterated 1.3 billion tanks to date.