Yahoo ads

How Yahoo is botching native ads

Click-baity native ads helped Yahoo’s native ad revenue build quickly, but they may not serve the company long term.

Tumblr.

This startup's technology will help Tumblr scan your photos for your favorite brands

Tumblr has enlisted image-recognition startup Ditto Labs to help brands see how their stuff appears in pictures on the microblogging site, Mashable reports today. The news is interesting from a corporate perspective — another social service is becoming a place for brands to discover what’s going on in the world. But the news might be much more interesting than that.

Yahoo Mobile's careful use of push messaging pays off

So you have a great mobile app or product. But how do you attract users? And more importantly, how do you retain users? One key aspect is mastering the balance between push and pull.