Guest Post Misalignment with investors has the potential to negatively affect all other areas of your business.
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When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the …
Guest Post Whether you’re a male or female entrepreneur, starting a company feels a lot like giving birth. But you're still babying your startup a year or two after launch, you have a problem.
Guest Post You’ve developed a great product, and you and your team are now focused on selling as many pieces as you can through your website. Suddenly, a member of your team voices their opinion:
“What about giving customers a promotional code to discount their purchase price?"
Today's audiences aren't automatically sold by celebrity endorsements anymore. Instead, they're tribal to major online influencers who not only know their industry well but are the ones disrupting it and propelling it forward.
Guest Post A common motivation for entrepreneurship is the craving for freedom that is supposed to come with being your own boss. Unfortunately, even the most talented people with the most marketable ideas often wind up being slaves to their new businesses instead.
Designs and user experience are just as important as your product, so tailoring everything to your audience– from your postal packaging to your website’s navigation menu — can make the difference between converting a few customers every so often and …
A valuation is an incredibly attractive number that intimidates competition and attracts potential investors, but how can entrepreneurs accurately value their business when it's still a fledgling startup?
Guest Post The platform you choose may determine the fate of your business. Instead of relying upon other people's platforms, why not build, control, and own your own?
Don't get emotionally attached to your ideas. Be ruthless about killing off the medium performing ideas and just keep the absolute best.
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Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of …
Now let’s get one thing straight from the start: I’m a huge fan of Kickstarter, Indiegogo and the number of similar crowdfunding sites that have sprung up recently to provide capital directly to exciting business ideas. There’s something very “American …
Thinking about adjusting your original big idea? Lots of companies have made BIG pivots — if they hadn’t, Twitter would still be called Odeo and unsuccessfully publishing updates longer than 140 characters.
We asked 15 young entrepreneurs about the big …
Split-testing — when you create variations of your website and test which ones perform the best — is quickly becoming the rage among marketers and entrepreneurs.
Sometimes called A/B testing, split-testing is the tool of choice by most “growth hackers,” …
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Forget the company conference room. Coworkers no longer need to be in the same office space — let alone the same time zone — to hold a productive progress reports or brainstorming session. We asked nine young entrepreneurs about how …
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It takes money to make money. Deciding where to find the first funds to get a startup off the ground is one of the most important decisions an entrepreneur has to make. We asked 12 startup founders what advice they …
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Is finding funding really all that different from finding love?
I recently had the opportunity to attend VC in the OC at the Hyatt Regency in Huntington Beach. This one-day event featured a mix of panels and keynote speakers, culminating …
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Many entrepreneurs dream of starting their own company so they can be their own boss, call the shots, get the corner office nicest table in the co-working space. Turns out, being in charge is a lot harder than just ordering …
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When everything’s a priority, how do you maximize your productivity and continue getting things done? We asked eleven entrepreneurs about their strategies for staying on top of mounting piles of work, focusing on what’s important, and otherwise holding on to …
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Before signing up for your local startup accelerator or incubator, there are a few things you should keep in mind. Is your pitch perfected? Does it matter which group you join? Is there a right or wrong time to sign …
