Balancing SEO and PPC marketing: which blend is right for you?

When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.

5 tips for selling to the new power generation

Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of the Millennial Generation have their fingers on the tech pulse and a thick wad of cash in their wallets.

5 reasons your startup isn’t ready for crowdfunding

Now let’s get one thing straight from the start: I’m a huge fan of Kickstarter, Indiegogo and the number of similar crowdfunding sites that have sprung up recently to provide capital directly to exciting business ideas. There’s something very “American Dream” about being able to build one-on-one engagement with consumers — not to mention how nice it is for companies to have a viable alternative to traditional VC and angel capitalization.

How to actually get things done in virtual meetings

Forget the company conference room. Coworkers no longer need to be in the same office space — let alone the same time zone — to hold a productive progress reports or brainstorming session. We asked nine young entrepreneurs about how they conduct virtual meetings between their startup teams, and actually get things done while doing so. (Share your own thoughts in the comments.)

Debt vs. equity: Which is right for your startup?

It takes money to make money. Deciding where to find the first funds to get a startup off the ground is one of the most important decisions an entrepreneur has to make. We asked 12 startup founders what  advice they would give an early-stage entrepreneur who’s considering debt vs. equity. (Share your own thoughts in the comments.)

Be a better boss: 12 tips to help you encourage innovation

Many entrepreneurs dream of starting their own company so they can be their own boss, call the shots, get the corner office nicest table in the co-working space. Turns out, being in charge is a lot harder than just ordering people around and having someone fetch your lattes. To make a startup successful, you have to encourage an atmosphere of constant innovation.

11 productivity tips from successful entrepreneurs

When everything’s a priority, how do you maximize your productivity and continue getting things done? We asked eleven entrepreneurs about their strategies for staying on top of mounting piles of work, focusing on what’s important, and otherwise holding on to their sanity while building a company.

15 entrepreneurs give tips on getting the most out of an incubator or accelerator

Before signing up for your local startup accelerator or incubator, there are a few things you should keep in mind. Is your pitch perfected? Does it matter which group you join? Is there a right or wrong time to sign up? We asked these fifteen entrepreneurs for their nuggets of advice on navigating the world of startup accelerators.

How JackThreads grew from a bootstrapped bedroom startup to 2M members

After working from his bedroom for two and a half years, Jason Ross launched JackThreads — a men’s online shopping club that had yet to establish a payment system via credit cards — in 2008. His first online sale featured a single brand and only sold three items, but the company quickly acquired several hundred members in the first three months. Today, JackThreads has almost 2 million members, over 500 brands and over 60 employees. The flash-sales company was bought by Thrillist in 2010 for an undisclosed amount, but Ross continues to lead the company’s daily operations. Here, Ross shares his highs, his lows, his best advice and what he thinks is next for the online retail industry.

Why a remote workforce is bad for startups

It seems like every company, every article, and every startup CEO today proclaims that the workforce is changing, and the need to be in the same physical space no longer exists. Sure, we’d all like to think it is. Heck, I spent years building software and finding tools to help me work remotely, saying, “We don’t need an office space.” I was wrong.