Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.

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VentureBeat’s photo gallery captures the noise of E3 2011 (part 1)

The only thing bad about an E3 photo gallery is that you can’t hear the sounds. E3, the video game industry’s trade show, is an extremely loud trade show, with game exhibitors blasting sounds as much as they can to draw attention to their games. The convention drew an estimated 45,000 people to Los Angeles this week. We were there from the first parties to the last. We saw many of the 35,000 screens showing off new games. Here’s the show in pictures.