“We are the complete marketing suite for visual interest-based social networks,” Piqora CEO Sharad Verma told me yesterday. “We’re the only company that provides a unified dashboard for Pinterest, Instagram, and Tumblr.”
It is indeed an honor when a year-old startup with two or three million dollars in annualized revenue scores a $100 million investment. An unusual honor, as well. But there’s method behind the madness.
A great company culture doesn’t have to cost a lot of money — it’s not about masseuses and prime rib.
According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.
How a tough decision turned into a billion dollar idea.