Saban Brands buys The Playforge, maker of mobile games like Zombie Farm, Zombie Life, and Tree World.
In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance of generating customer loyalty, in order for developers to gain a share in these riches.
Editor's Pick Playforge made enough money from a single iPhone game, Zombie Farm, to support a 25-person company. Now the developer has launched its next game, Zombie Life, and it has another hit on its hands. Call it the domestication of the zombie, a big trend in pop culture.