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With three new games, Zynga is fighting to matter in mobile

For the past couple of years, Zynga’s problem was clear. The social gaming giant dominated the charts on Facebook, but not on mobile. And as mobile gaming takes off around the world, Zynga has to break into the top 20 ranks with new hits. If it doesn’t, someone else will claim the bulk of the industry’s profits — as we’ve seen with the ascendent publisher Supercell and its Hay Day social game.

Zynga is vastly undervalued

How can a company that brings in $1.2 billion a year, and recently cut costs in order to achieve profitability, have a market value that’s effectively zero? It doesn’t make sense. Here’s why Zynga is undervalued — provided it does the right thing next.

Bejeweled maker PopCap bets on Facebook casino-game gold rush

Ever since the Justice Department opened the door to the legalization of online gambling, the leading creators of social games are feeling increasingly lucky. PopCap Games just launched Lucky Gem Casino with a collection of seven slot machines themed after its brands such as Bejeweled and Zuma. It marks the entry of the Electronic Arts subsidiary into the increasingly active casino game market.

From castles to card games: a rundown of Zynga’s biggest titles

Zynga is the most recognizable name in social gaming. Facebook members and iPhone owners alike have seen Zynga’s games continuously rise and fall from the top of the charts over the past few years, and with CastleVille’s launch earlier this month, it is unlikely that will change any time soon. The company is likely to go public soon and raise a ton of money, so we thought we would show this primer on Zynga’s social games so everyone can see what the fuss is all about. These simple, time-consuming titles have taken the  world by storm, bringing in hundreds of millions of users internationally since Zynga’s beginning in 2007.

Zynga launches its first international version of popular poker game

Zynga has the world’s largest online poker game, with more than 28 million users playing Zynga Poker monthly on Facebook. Today, the social game company hopes to make the game even bigger by doing its first international localizations of the game.