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Massively engaged: Building mobile apps that inspire loyalty not just downloads

10:00am PDT Wednesday, July 27th, 2016

If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money. Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science. Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to: • Leverage in-app personalization to build loyalty • Proactively seek and secure high levels of customer satisfaction • Increase customer retention rate • Raise revenue per user • Implement strategies that increase LTV and increase ARPU Speakers: * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division * Shahar Kaminitz, Founder & CEO, Insert * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by: Insert Register for this free executive level learning opportunity today!

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Hacking mobile retail: Marketing automation for LTV

10:00am PDT Thursday, July 28th, 2016

Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all. With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work. By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI. In this webinar, you will: * Harness the power of marketing automation to build a user acquisition program that works * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers * Marissa Tarleton, CMO, RetailMeNot * Stewart Rogers, Analyst, VentureBeat * Wendy Schuchart, Moderator, VentureBeat Sponsored by IBM Marketing Cloud Register today for this free VB Live event!

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Masters of Mobile Data: Acquiring High-Value Users, The Right Way

10:00am PDT Wednesday, August 3rd, 2016

In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether. That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place. In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users. In this webinar, you’ll: * Learn the price app publishers are currently paying to acquire quality users across several categories * Review the top user acquisition platforms and why * Understand the role of timing in UA * Maximize organic installs of your mobile application Speakers: * Ashley Blackmon, VP marketing, Zillow Group * Alexandra Press Maguire, Digital Marketing Director, Gilt Group * Wendy Schuchart, Moderator, VentureBeat SPONSORED by mParticle Register today for this free VentureBeat Live event

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Mobile ROI: How to achieve massive results

10:00am PDT Thursday, August 4th, 2016

If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI? Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating: + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it) + How to solve key challenges and roadblocks to getting great results + Why and when ROI should become your core metric Speakers * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames * Jonathan Winters, User Acquisition Specialist, Miniclip Games * Paul H Müller, Co-Founder and CTO, adjust * Stewart Rogers, Analyst, VentureBeat Join us for this executive session and register for free today. Sponsored by adjust

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Mobile User 30 min series 4 of 6: Understanding monetization

12:30pm PDT Thursday, August 11th, 2016

Monetizing the mobile user is becoming more complex these days, especially as monetization expectations are higher as time goes on. Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat

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Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success

10:00am PDT Wednesday, August 17th, 2016

In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy. How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork. Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success. In this webinar you’ll learn: * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey * How omnichannel marketers integrate user preferences and profile information across multiple sources * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email) * Techniques for leveraging user-knowledge to personalize messages across channels Speakers: * Brian Kim, VP of Media & Acquisition, Dollar Shave Club * Wendy Schuchart, Analyst, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Register for this free event today Sponsored by: mParticle

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How to build a thriving games community

10:00am PDT Thursday, August 18th, 2016

Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups. Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach. Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to: * Understand the aspects of gaming platforms that can help a community succeed * Define and refine the elements of community success * Turn opportunities into actionable insights * Utilize Google to harness unique insights and tools to maximize community performance. Speakers: * Mathieu Nouzareth, CEO of FreshPlanet * Wright Bagwell, CEO of OutPost Games * Sissie Hsiao, Director of Product Management, Mobile Apps, Google * Dean Takahashi, Lead Writer, GamesBeat * Wendy Schuchart, Moderator, VentureBeat Register today for this free executive session. Sponsored by Google

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Creating Truly Personalized Apps with Transaction Data Insights

10:00am PDT Wednesday, August 24th, 2016

Rapidly evolving trends among digital financial services are driving fintech developers to create much more personalized customer experiences within their applications. By harnessing the power of consumer transaction data, these industry innovators can enhance customer engagement and drive more targeted cross-sell and upsell revenue opportunities. Analyzing consumers’ financial data is quickly becoming the future of online banking and those in the fintech community that can leverage this information quickly and effectively will have the edge and be able to deliver the personalized services necessary to attract and retain the next generation of banking customers. Join us on August 24 to hear from a panel of industry experts as we discuss the evolution of consumer transaction data analytics and how to leverage it to create a more contextualized and personalized user experience. We’ll discuss: * The increasing demand for fintech apps to create an individualized digital banking experience * The rapid advancement of gathering and analyzing consumer transactional data * How fintech developers can leverage contextual data to improve customer products Speakers include: * Alex Cram, Co-Founder and Chief Technology Officer, Track Technologies * Robin Verderosa, Senior Product Manager, Envestnet | Yodlee * Jim Del Favero, Chief Product Officer at Personal Capital * Mani Fazeli, VP of Product, Wave * Evan Schuman, Moderator, VentureBeat Register for this free event today! Sponsored by: Yodlee

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Masters of Mobile Data: Maximizing the Lifetime Value of App Users

10:00am PDT Tuesday, August 30th, 2016

Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever. A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure. Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to: * Use the right technology to maximize LTV of app users * Optimize each user engagement to avoid app abandonment and churn * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers include: * Aaron Price, SVP of Marketing, Expedia * Rob Willey, VP of Marketing, TaskRabbit * Rachael Brownell, Moderator, VentureBeat Register today for this free executive session! Sponsored by: mParticle

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B2B and B2C use case for bots

12:30pm PDT Tuesday, August 30th, 2016

Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots. For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell. For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line. Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including: •Elements of a successful bot strategy •Where consumers prefer to interact with bots •What Pokemon Go means for the rest of us •In –depth discussion of the B2B use cases for bots Speakers include: •Jon Cifuentes, Analyst, VentureBeat •Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Register today for this free executive event.

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Social media series: Social analytics

12:30pm PDT Tuesday, September 13th, 2016

So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions. How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan. In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites. Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Register today for this free webinar Sponsored by Sysomos

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Strengthening your app monetization super powers

10:00am PST Wednesday, December 7th, 2016

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Wendy Schuchart, Analyst, VentureBeat * Evan Schuman, Moderator, VentureBeat Register today for this free webinar.

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Get 'em and keep 'em - Connecting the dots between CPI and LTV

10:00am PDT Thursday, May 4th, 2017

With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities. But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)? Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth. In this webinar, you will: * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers: More panelists to be announced soon! Moderator: Wendy Schuchart, VentureBeat Sponsored by Growmobile

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