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Masters of Mobile Data: Maximizing the Lifetime Value of App Users

10:00am PDT Tuesday, August 30th, 2016

Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever. A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure. Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to: * Use the right technology to maximize LTV of app users * Optimize each user engagement to avoid app abandonment and churn * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers include: * Aaron Price, SVP of Marketing, Expedia * Rob Willey, VP of Marketing, TaskRabbit * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register today for this free executive session! Sponsored by: mParticle

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BotBeat: B2B and B2C use case for bots

12:30pm PDT Tuesday, August 30th, 2016

Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots. For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell. For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line. Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including: • Elements of a successful bot strategy • Where consumers prefer to interact with bots * In-depth discussion of the B2B use cases for bots Speakers include: * Amir Shevat, Head of Developer Relations, Slack * Robert Hoffer, "The Bot Father" • Jon Cifuentes, Analyst, VentureBeat • Rachael Brownell, Moderator, VentureBeat Register today for this free executive event.

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5 ways to get more money from your mobile app

12:30pm PDT Thursday, September 8th, 2016

Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table. In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have. Webinar attendees will learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack) * Jessy Hanley, VP Marketing & Customer Experience, GSN Games * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free event today!

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Fuel sales by 50% using social analytics

12:30pm PDT Tuesday, September 13th, 2016

So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions. Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn. In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites. From this webinar, you'll learn to: * Gather the right data from your users * Utilize social analytics to target the right consumers * Translate social interactions into sales * Increase brand awareness in a way that feeds the bottom line Speakers: * Chrissy Hansen, Director of Marketing, Reverb * Ethan Smith, Chief Growth Officer, Yummly * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register today for this free webinar Sponsored by Sysomos

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Reaching customers across channels: Effective omnichannel personalization

10:00am PDT Wednesday, September 14th, 2016

The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications. Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling. By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified. Webinar attendees will learn how to: • Understand omnichannel engagement and personalization strategies • Create a segment of one approach to marketing • Enable collaborative filtering • Build custom email campaigns that increase customer engagement Speakers: * Carol Wentworth, SVP, Performance Bicycle • Stewart Rogers, Director of Marketing Technology, VentureBeat • Rachael Brownell, Moderator, VentureBeat Register for this free executive event today! Sponsored by Blueshift

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Improve Lending Portfolio Performance with Data Optimization

10:00am PDT Thursday, September 22nd, 2016

The financial crisis brought about huge losses to a large number of financial institutions and exposed many of the internal inefficiencies leveraged to manage risk and data within and across divisions. Today, things have changed dramatically. Despite the many regulatory changes over the years, marketplace lenders have been extremely successful implementing predictive modeling and data aggregation to assess consumers’ and small businesses’ financial health. New lending technologies allow lenders to improve customer satisfaction by creating a personalized and unique customer experience. By taking into consideration personal, transactional, application, and product-selection data from financial institutions, lenders are able to leverage this data for other opportunities such as cross-selling credit products during the loan-application process. These innovations ultimately provide borrowers with an intuitive and simplified borrowing process. In this webinar you’ll: * Get insight into the trends and opportunities driving change in the lending and credit risk management industries * Explore more accurate predictive ratings models based on alternative data sets * Discover the future of commercial retail lending and credit risk management * Learn how to improve credit decisions, collections, and portfolio management using new technologies and data analytics Speakers: * Spencer Robinson, Head of Strategy, Kabbage * Sherif Hassan, Founding CEO, Herio Capital * Saurabh Sharma, Founder and CEO, Indus Insights * Terry McKeown, Practice Manager, Credit Analytics, Envestnet | Yodlee * Evan Schuman, Moderator, VentureBeat Join us on September 22nd at 10 am PT/1 pm ET for an exciting FREE discussion on the trends and opportunities driving change in lending and credit risk management. This webinar is sponsored by Envestnet | Yodlee

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Email marketing: How to achieve 300% ROI

10:00am PDT Wednesday, October 19th, 2016

Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate. So how do you get there? We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness. In this webinar you'll learn to: * Personalize email marketing without making huge errors. * Avoid common marketing errors (wrong names and/or interests) * Increase open rate * Leverage data to target email personalization Speakers: * Tommy Lamb, VP Marketing and Acquisition, Teleflora * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat More speakers coming soon! Register for this executive session today.

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Social appetizing: Winning at the intersection between social ads and apps

12:30pm PDT Thursday, October 20th, 2016

Social appetizing, driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach, is often a missed opportunity for companies. Part user-acquisition, part smart social advertising, the world of social appetizing can be complicated and confusing. Leveraging social networks to push app downloads doesn't have to be. In 2015, 2 billion mobile users downloaded over 350 billion apps and spent approximately 76 percent more time on their devices than in 2014. Mary Meeker’s trend report estimates that the industry is under-spending on mobile ads by around $25 billion. And gaining high-quality users is harder than ever. Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to: • Maximize social app advertising (appetizing) without scaring customers away • Influence consumers within apps to leverage social for a 360 degree effect • Understand how social ads help drive the app economy • Find out what works, what doesn’t, and who is the rising star in social appetizing Speakers include: * Phillip Morelock, Chief Digital Officer and CRO, Playboy * Stewart Rogers, Director of Marketing Technology for VentureBeat • Rachael Brownell, Moderator, VentureBeat

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BotBeat: The state of chatbots -How to win

10:00am PDT Thursday, October 27th, 2016

Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is? Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course. From this webinar, attendees will learn to: * Identify and harness competitive advantage * Understand the bot landscape and the opportunities it presents * Build your own bot on a budget Speakers: * Stewart Rogers, Director of Marketing Technology * Rachael Brownell, Moderator, VentureBeat More speakers coming soon!

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Are buy buttons working? Social commerce for 2017

12:30pm PST Tuesday, November 15th, 2016

A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers. Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space. Attendees at this webinar will learn how to: * Optimize social selling across social media outlets * Understand the impacts of increasingly mobile consumers on social commerce * Unlock sales using social networks * Find and connect with more prospects * Leverage the analytics from social sites to gain a deeper understanding of customers Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free executive session today

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Strengthening your app monetization super powers

10:00am PST Wednesday, December 7th, 2016

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Wendy Schuchart, Analyst, VentureBeat * Evan Schuman, Moderator, VentureBeat Register today for this free webinar.

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Get 'em and keep 'em - Connecting the dots between CPI and LTV

10:00am PDT Thursday, May 4th, 2017

With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities. But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)? Join VentureBeat a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth. In this webinar, you will: * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers: More panelists to be announced soon! Moderator: Wendy Schuchart, VentureBeat

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