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Strengthening your app monetization super powers

10:00am PST Wednesday, January 25th, 2017

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Eric Shashoua, CEO, Kiwi for Gmail * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Analyst, VentureBeat Register today for this free webinar.

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VR meets marketing: Get ready for this new reality

10:00am PST Thursday, February 2nd, 2017

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more. Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up. VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. In this webinar you'll: · Discover why VR marketing will be important in 2017 · Find out what will work in VR marketing, and what won't · Understand the VR marketing landscape · Learn how to get started, and how you can leverage the opportunity Speakers: · Stewart Rogers, Director of Marketing Technology, VentureBeat · Wendy Schuchart, Moderator, VentureBeat

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Machine Learning: The what, how, and why you need it now

10:00am PST Thursday, February 16th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Quinn Banks, Sr Product Marketing Manager, Farmers Insurance * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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How to make money off of Facebook Messenger

10:00am PST Thursday, February 23rd, 2017

With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you. It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context. Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger. In this webinar, you’ll: Understand the broader digital wallet strategy to connect with customers through chatbots Get valuable tips to spin chatbots into gold Learn the biggest mistake organizations are making with payments through Messenger Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Customer support: Unleash your superpowers with AI

10:00am PST Thursday, March 9th, 2017

Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat. To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots. Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service. In this webinar you'll: * Use AI to accelerate your customer support * Learn why chatbots are the answer to increased customer service * Get started on the first steps toward implementing an AI solution on the help desk * Integrated an innovative social customer service operation in a bot-driven world Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance * Wendy Schuchart, Moderator, VentureBeat

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How machine learning and AI will impact your marketing forever

12:30pm PDT Thursday, March 16th, 2017

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group. Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried. Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event. In this webinar you’ll: * Learn how speech recognition impacts the SEO value on your web presence * Understand the full ROI of fully automated chat bots for artificial human interaction * Integrate deep learning into your marketing strategy to realize unbelievable lift Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat More speakers to come

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How AI turns customers into big-spending brand loyalists

10:00am PDT Wednesday, March 22nd, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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