Join your peers to receive cutting edge insights and best practices from VB Webinars in marketing tech, mobile, and more.

Learn about our available sponsorship opportunities.

BotBeat: The state of chatbots -How to win

10:00am PDT Thursday, October 27th, 2016

Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is? Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course. From this webinar, attendees will learn to: * Identify and harness competitive advantage * Understand the bot landscape and the opportunities it presents * Build your own bot on a budget Speakers: * Veronica Belmont, Product Manager, Growbot * Stewart Rogers, Director of Marketing Technology * Wendy Schuchart, Moderator, VentureBeat More speakers coming soon!

Show Description

Mobile game statistics every publisher needs to know for 2017

10:00am PDT Wednesday, November 2nd, 2016

With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey. The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others. The webinar will cover: * Top app install formats by usage * Most effective app install formats * App install budget allocation by channel * Key KPIs of top advertisers * Top 5 campaign trends * Top drivers of app install scale and quality * The targeting methods that work * What’s changed in mobile apps since 2015 * The big new mobile app trends for 2017 Speakers include: * Christian Calderon, CRO, Ketchapp * David Rose, Director of Performance Marketing, Pocket Gems * Kevin Teng, Sr. Director, User Acquisition, AdColony * Wendy Schuchart, Moderator, VentureBeat Sponsored by AdColony

Show Description

Boosting consumer engagement with next gen chat bots

10:00am PST Wednesday, November 9th, 2016

Stop implementing; start planning. Forrester Research shows that while messaging platform chatbots can be effective, the customer experience is too often unacceptably poor. And while it’s not a big deal when you’re ordering a pizza, the stakes are far too high for financial institutions to go all in on this generation’s chatbot technology without the right planning. Simply put, being too early can be the same as being wrong. Bots are only as good as the systems behind them — outdated architecture and poor integration can sabotage your services and drive away customers. But given bot technologies are shaping up to be an essential part of the FI and fintech mix, your next two to three years should be devoted to investing in foundational digital initiatives that will position you to leverage the future that’s coming fast. Join this free VB Live event to learn how to reap the rewards of future fintech AI innovation — and get it right the first time. By attending this webinar, you'll * Re-engineer back-end systems to enable real-time action * Make progress on platform improvements—or replacements * Embrace APIs for faster, more dynamic future changes Speakers: * Peter Wannemacher, Senior Analyst, Forrester Research * Katy Gibson, Vice President, Product Applications, Envestnet | Yodlee * Moderator: Evan Schuman, VentureBeat

Show Description

Cross channel analytics: Go from juggler to ringmaster

12:30pm PST Wednesday, November 9th, 2016

Digital marketing has become a circus ac. A recent IDG study found that the majority of marketers are juggling at least 6 channels—usually more—and have to continually analyze, optimize, and quantify the effectiveness and investment in each of them. But without accurate attribution and centralization, you’re constantly off-balance, it’s a long fall for both your campaigns and your ROI. And looking at each channel in silos means missing out on important trends and opportunities. But all is not lost: In our latest VB Live event, join the digital marketing ringmasters who have harnessed the power of cross channel analytics. They’ll share exactly what it takes to break down the silos, contextualize performance, and back your biggest business decisions with flawless, in-depth analysis. In this webinar, you'll: * Learn how to factor in different contexts across channels * Measure ROI while honoring the platform differences and measures for success * Craft a rock-solid story to help the C-suite understand the complexity of cross-channel acquisition * Leverage your cross-channel data to determine your paid media strategy Speakers: * Michael Healy, CEO, Yeoman Technologies * Raj Koneru, CEO, Kore * Wendy Schuchart, Moderator, VentureBeat

Show Description

Scaling infrastructure for global multiplayer games without going broke

10:00am PST Thursday, November 10th, 2016

How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs. Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure. In this webinar you'll learn: * What game mechanics and protocol questions you need to ask when designing your global launch * What risks to look out for in terms of network stability and reach in different parts of the world * How to mitigate internet roadblocks from a centralized data center Speakers: * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies * Vincent Low, Director of Business Development for Gaming, Akamai Technologies * Wendy Schuchart, Moderator, VentureBeat Register today for this free VB Live event with interactive Q&A session! Sponsored by Akamai

Show Description

Are buy buttons working? Social commerce for 2017

12:30pm PST Tuesday, November 15th, 2016

A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers. Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space. Attendees at this webinar will learn how to: * Optimize social selling across social media outlets * Understand the impacts of increasingly mobile consumers on social commerce * Unlock sales using social networks * Find and connect with more prospects * Leverage the analytics from social sites to gain a deeper understanding of customers Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Jim Tuerk, Director of Business Development, Reverb * Wendy Schuchart, Moderator, VentureBeat Register for this free executive session today

Show Description

How to make money off of Facebook Messenger

10:00am PST Wednesday, November 16th, 2016

With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you. It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context. Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger. In this webinar, you’ll: Understand the broader digital wallet strategy to connect with customers through chatbots Get valuable tips to spin chatbots into gold Learn the biggest mistake organizations are making with payments through Messenger Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon.

Show Description

Programmatic CRM: Reach micro-targeting nirvana at half the cost

8:00am PST Thursday, November 17th, 2016

Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster? As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM. Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works. In this webinar, you’ll: * Target precise messages and optimize user retention across all of your marketing channels * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences * Prevent or eliminate the potential of fraud. Speakers: * Brian Monahan, co-founder, NewCo, former CMO, Walmart * Jeff Pash, Director of CRM, The Muse * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon Sponsored by Blueshift

Show Description

Strengthening your app monetization super powers

10:00am PST Wednesday, December 7th, 2016

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Wendy Schuchart, Analyst, VentureBeat * Evan Schuman, Moderator, VentureBeat Register today for this free webinar.

Show Description

Squad goals: Why cost per lead is failing your lead gen strategy

12:30pm PST Tuesday, December 13th, 2016

Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble. The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts. In this webinar, you will: * Understand how to move past quantity and generate quality opportunities * Build the right marketing KPIs for defining lead quality and lead conversion * Define a conversion strategy that builds retention Speakers include: * Sam Yount, CMO, LendingTree * Jason John, CMO, Publisher's Clearing House * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, VentureBeat

Show Description