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ASO or GTFO: App store optimization FTW

10:00am PDT Wednesday, March 29th, 2017

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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Cashing in on influencer marketing

10:00am PDT Thursday, March 30th, 2017

Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier. Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI. In this webinar, you'll: * Learn the different types of influencer marketing and understand which is right for you * Discover the right influencers for the best results in your specific industry * Get tips from a super influencer on what works for them and what turns them off * Avoid the mistakes of bad influencer marketing strategies Speakers: * Virginia Sallas Castilio, BBC * Bill Arzt, COO and co-founder, FitReserve * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Machine Learning: The what, how, and why you need it now

10:00am PDT Wednesday, April 5th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Create more engaging financial wellness solutions

10:00am PDT Thursday, April 6th, 2017

For years, delivering a powerful personal financial management solution (PFM) consisted of providing consumers with basic budgeting, spending and tracking tools. And, while many PFM users found these tools useful, many more are still left searching for more personalized and predictive solutions to help them better understand and manage their financial wellness. Today, if your PFM solution doesn't offer the personalized services and support your customers want, with the features they need, you've already lost them. Successful providers of financial wellness solutions understand that their biggest competitive advantage — and the key to retaining their customers — is having an intimate understanding of their clients' financial wellness. With improved data aggregation, AI models, and predictive and prescriptive analytics, your company can provide smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty. To find out how you can deliver more meaningful and productive financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event! In this webinar, the panelists will discuss: * Pivoting the drivers of change and the evolution of PFM in banking * How to improve customer interaction with financial wellness solutions * Using predictive analytics and AI to deliver more personalized and engaging financial wellness applications * Driving customer loyalty and engagement with the next wave of financial wellness solutions Panelists: * Katy Gibson, VP Product Management, Envestnet | Yodlee * Keith Armstrong, Co-founder and Chief Operating Officer, Abe.ai * Colin Walsh, CEO and Co-founder, Varo Money * Evan Schuman, Moderator, VentureBeat Register today!

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Customer support: Unleash your superpowers with AI

10:00am PDT Thursday, April 13th, 2017

Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat. To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots. Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service. In this webinar you'll: * Use AI to accelerate your customer support * Learn why chatbots are the answer to increased customer service * Get started on the first steps toward implementing an AI solution on the help desk * Integrated an innovative social customer service operation in a bot-driven world Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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VR meets marketing: Get ready for this new reality

10:00am PDT Wednesday, April 19th, 2017

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more. Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up. VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. In this webinar you'll: · Discover why VR marketing will be important in 2017 · Find out what will work in VR marketing, and what won't · Understand the VR marketing landscape · Learn how to get started, and how you can leverage the opportunity Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Dean Johnson, Head of Innovation; Brandwidth * Cathy Hackl, Chief Communications Officer, Future Lighthouse * Wendy Schuchart, Moderator, VentureBeat

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Unbeatable best practices in global subscriptions

9:00am PDT Thursday, April 20th, 2017

Some things you can count on — and recurring revenue from subscriptions is one of them. To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace. In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy? To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event! By registering for this webinar, you'll: * Provide subscribers with the right payment options at the right time * Get users to pick the subscription option you WANT them to * Increase payment conversion with an effective pricing strategy * Create and execute a payments strategy that enables you to reliably scale globally Speakers: * Stewart Rogers, director of marketing technology, VentureBeat * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com * Kevin Hennessy, Business development director, North AmericaWorldpay * Wendy Schuchart, Moderator, VentureBeat Sponsored by Worldpay

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Push notifications that work: 6 tips for building a devoted user base

10:00am PDT Thursday, May 4th, 2017

A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands. At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates. Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event. You'll: * Discover the one trick to never-fail push notifications everywhere, not just apps * Drive 2770% higher conversion rates through a specific kind of push notifications * Learn how to apply behavioral triggered push notifications in your own marketing strategy * Build better timing into your push notifications to increase conversions Speakers: * Stewart Rogers, Director of Marketing Technology for VentureBeat • Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon!

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Mobile commerce + AI: Not just a nice-to-have

10:00am PDT Thursday, May 11th, 2017

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet. Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service. In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support. Don't miss out! In this webinar you'll: * Dive into the current AI landscape, from free tools to enterprise-class options * Learn how conversational UI and AI will transform your mobile commerce * Understand which new platforms are right for your own commerce strategy * Get the key points to convince your CEO and CFO to put these master class tools in your hands Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Wednesday, May 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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How AI turns customers into big-spending brand loyalists

10:00am PDT Thursday, June 1st, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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