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Customer support: Unleash your superpowers with AI

10:00am PST Thursday, March 9th, 2017

Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat. To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots. Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service. In this webinar you'll: * Use AI to accelerate your customer support * Learn why chatbots are the answer to increased customer service * Get started on the first steps toward implementing an AI solution on the help desk * Integrated an innovative social customer service operation in a bot-driven world Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Quinn Banks, Sr. Product Marketing Manager, Mobile, Farmers Insurance * Wendy Schuchart, Moderator, VentureBeat

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Lean data for marketers: How your org can stand out among lazy competitors

10:00am PDT Thursday, March 16th, 2017

Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers. But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already? Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers. In this webinar, you’ll: * Discuss how big data and marketing data collection tools have made marketers lazy * Learn about conscious choosers and how trust can help grow your business performance * Hear about lean data practices and practical tips Speakers: * Jascha Kaykas-Wolff, CMO, Mozilla * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon

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How machine learning and AI will impact your marketing forever

12:30pm PDT Thursday, March 16th, 2017

Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group. Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried. Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event. In this webinar you’ll: * Learn how speech recognition impacts the SEO value on your web presence * Understand the full ROI of fully automated chat bots for artificial human interaction * Integrate deep learning into your marketing strategy to realize unbelievable lift Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat More speakers to come Sponsored by TreasureData

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ASO or GTFO: App store optimization FTW

10:00am PDT Wednesday, March 29th, 2017

For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game. ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report. For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event! In this webinar you'll: * Learn why ASO is fundamental to the success of any app * Familiarize yourself with the pillars of solid ASO strategy * Leverage technology to increase your lifetime user value * Think beyond keywords for your search strategies Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Peggy Anne Salz, Chief Analyst, MobileGroove * Wendy Schuchart, Moderator, VentureBeat Don't miss out, register today!

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Cashing in on influencer marketing

10:00am PDT Thursday, March 30th, 2017

Are humans the lucrative new distribution channel? With brands reporting that influencer marketing can show a $9.60 return on investment for every $1 invested, it looks like we've officially broken through the just-a-buzzword stage. And in a world where every fourth consumer's got an ad blocker in place, the potential of influencer marketing just keeps getting juicier. Influencers have already done the heavy lifting—they've built a following that trusts their word, and an effective distribution network for their work. But they've got to want to be your brand evangelist—and it takes more than cold hard cash. How do you develop a relationship and leverage it for the most authentic, effective engagement? Join this VB Live event where we'll dive into the who, what and why for the biggest ROI. In this webinar, you'll: * Learn the different types of influencer marketing and understand which is right for you * Discover the right influencers for the best results in your specific industry * Get tips from a super influencer on what works for them and what turns them off * Avoid the mistakes of bad influencer marketing strategies Speakers: * Virginia Sallas Castilio, BBC * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Machine Learning: The what, how, and why you need it now

10:00am PDT Wednesday, April 5th, 2017

The short answer is that machine learning is the enemy of a post-truth world: Set loose on large data sets, it’s used to uncover patterns and deliver key insights that help predict how things will unfold in the future. The long answer is that from the transformation of forecasting and predictive analytics to the development of self-driving cars to Microsoft working to prevent blindness in children, machine learning has quickly become the kind of technology that transforms the world, from impactful business use cases to powerful social change. McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries—and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how to measure, understand, and mobilize the data that matters the most for your business using machine learning. In this webinar you’ll: * Learn how cognitive technologies scale across mobile devices (including cars) * Evaluate the value of a machine learning product to your organization * Tailor your data structure to optimize for future machine learning initiatives Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Financial wellness solutions: Why some strike gold, and others don’t

8:00am PDT Thursday, April 6th, 2017

Not all personal financial management (PFM) solutions are created equal. If your PFM solution doesn't offer the completely tailored service your customers want, with the features they need, you've already lost them. But your biggest competitive advantage — and the key to retaining customers — is having an intimate understanding of your clients' financial wellness. Add improved data aggregation, AI models, and predictive and prescriptive analytics, and the result is smarter, more personalized financial wellness solutions that deliver the actionable suggestions and guidance that build long-term trust and loyalty. For insight into how digital banking teams can work with their tech partners to create financial wellness solutions that deliver engagement and longevity, don't miss out on this interactive VB Live event! In this webinar, you'll: * Pivot the drivers of change and the evolution of PFM in banking * Improve customer interaction with financial wellness solutions * Use predictive analytics and AI to deliver more personalized and engaging financial wellness applications * Drive customer loyalty and engagement with the next wave of financial wellness solutions Speakers: * Nicole Sturgill, ‎Principal Executive Advisor, Retail Banking, CEB * Katy Gibson, VP Product Management, Envestnet | Yodlee * Evan Shuman, Moderator, VentureBeat Register today!

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Subscription success: What's Birchbox got that you don't?

10:00am PDT Thursday, April 13th, 2017

With $1.4 million in seed funding, 6 employees, 20 brand partners, and 1,200 subscribers, Birchbox disrupted the beauty industry and turned the subscription box concept on its head. In just six years, it has attracted an additional $70 million in funding, and expanded to 300 employees, 800 partners, and a million-plus subscribers, leaving competitors like Ipsy and Glossybox offering similar beauty subscription boxes in the dust. So how did Birchbox and other box subscription companies become more than just another fad? And how do you apply those lessons to your own subscription models, from SaaS to other online subscriptions? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz. In this webinar you'll: * Learn how the best subscription box companies tweaked their model to make it big * Get best practices to every subscription-based business * Avoid pitfalls and challenges in subscription management * Strategize the billing and payment innovations that will impact you in the next five years Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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VR meets marketing: Get ready for this new reality

10:00am PDT Wednesday, April 19th, 2017

Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more. Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up. VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level. In this webinar you'll: · Discover why VR marketing will be important in 2017 · Find out what will work in VR marketing, and what won't · Understand the VR marketing landscape · Learn how to get started, and how you can leverage the opportunity Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Dean Johnson, Head of Innovation; Brandwidth * Cathy Hackl, Chief Communications Officer, Future Lighthouse * Wendy Schuchart, Moderator, VentureBeat

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Mobile commerce + AI: Not just a nice-to-have

10:00am PDT Thursday, May 11th, 2017

AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet. Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service. In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support. Don't miss out! In this webinar you'll: * Dive into the current AI landscape, from free tools to enterprise-class options * Learn how conversational UI and AI will transform your mobile commerce * Understand which new platforms are right for your own commerce strategy * Get the key points to convince your CEO and CFO to put these master class tools in your hands Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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Mobile advertising: Stop fraud and step up clicks

10:00am PDT Wednesday, May 24th, 2017

It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud. Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud. In this webinar you'll: * Learn what works and what doesn't in 2017's mobile advertising arena * Mitigate the mobile advertising fraud risk in your own applications * Create the most engaging mobile advertisements for savvy app patrons * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising Speakers: * Stewart Rogers, Director of Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced? Want to be a speaker on a VB Live event? Pitch your story at Webinars at VentureBeat Dot Com.

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How AI turns customers into big-spending brand loyalists

10:00am PDT Thursday, June 1st, 2017

Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty. But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly. Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty. In this webinar, you’ll: * Learn how deep learning can help your customers get a "human" through chat * Cut through the hype around chat bots and learn what really matters * Understand privacy issues around AI and how it may impact your org's security * Integrate a successful marketing campaign using chatbot interactions Speakers: Stewart Rogers, Director of marketing technology, VentureBeat Wendy Schuchart, Moderator, VentureBeat

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