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GamesBeat: How to get gamers to love your games and love your brand

10:00am PDT Thursday, September 29th, 2016

Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them? This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today. GamesBeat's own Dean Takahashi will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today. In this third installment of our Building Games Communities series, you will: * Learn how to use YouTube and other channels to drive brand awareness for mobile games; * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and * Understand the right KPIs to measure ROI on awareness marketing. Our esteemed panel for this rockstar discussion includes: * Matt Marshall, CEO, VentureBeat * Phil Hickey, VP Marketing and Communications; Seriously * Eli Danziger, product manager, YouTube * Wendy Schuchart, Moderator, GamesBeat Don't miss out. Register today and attend live for this interactive mobile gaming panel.

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Website personalization: What online shoppers want now

10:00am PDT Thursday, October 6th, 2016

We know one thing for sure -- three quarters of digital natives want a truly personalized web experience. But most marketers aren't actually personalizing their website and messaging content. Why? Because it's hard. And expensive. And messy. And where do you even start with all the data points? Machine learning is the key. And simplicity is the exception rather than the rule -- it has to be easy to use or forget it. It's time to stop talking about personalization and start actually using it or risk losing out on the the 80% of consumers who felt that brands were not familiar or only somewhat familiar with their needs. We're going to sit down with the CEO from the popular clothing retailer WildFang. She will reveal how it increased revenue by personalizing its e-commerce site to target small groups of visitors based on their behaviors (across many channels) and affinities. CEO Emma McIllroy will be joined by Craig Schinn, former digital-marketing leader for an outdoor-clothing e-commerce site, who can speak to the thought leadership for marketing professionals in real-time marketing personalization strategy as well as WildFang's case study in particular as it unleashed the power of machine learning-based website personalization.. In the webinar you will learn how to: * Increase web conversions and revenue with personalized website marketing * Use behavior-based audience segments to better target visitors. * Target customers who are most likely to buy or most likely to churn using data science and advanced machine learning algorithms. * Use cross-channel customer data to power more relevant website marketing campaigns Speakers: * Emma McIllroy, CEO, WildFang * Craig Schinn, senior director, Solutions Consulting, Lytics * Wendy Schuchart, Moderator, VentureBeat

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Squad goals: Why cost per lead is failing your lead gen strategy

12:30pm PDT Thursday, October 6th, 2016

Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble. The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts. In this webinar, you will: * Understand how to move past quantity and generate quality opportunities * Build the right marketing KPIs for defining lead quality and lead conversion * Define a conversion strategy that builds retention Speakers include: * Sam Yount, CMO, LendingTree * Jason John, CMO, Publisher's Clearing House * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, VentureBeat

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Email marketing: How to achieve 300% ROI

10:00am PDT Wednesday, October 19th, 2016

Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate. So how do you get there? We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness. In this webinar you'll learn to: * Personalize email marketing without making huge errors. * Avoid common marketing errors (wrong names and/or interests) * Increase open rate * Leverage data to target email personalization Speakers: * Tommy Lamb, VP Marketing and Acquisition, Teleflora * Tracy Inglis, CMO, Just Fab * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat More speakers coming soon! Register for this executive session today.

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Metrics that matter: Mastering mobile marketing KPIs

10:00am PDT Thursday, October 20th, 2016

In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs). Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this. By registering for this webinar you'll: * Learn the most widely used mobile marketing KPIs * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage * Know unique KPIs that can help demonstrate value even if not a mobile-first business * Get action items for your new KPI data geared toward moving the needle for your business * See how your app stacks up against key industry benchmarks. Speakers: * Gwen Murray, Mobile Marketing Lead, Staples * Sheila Bhardwaj, Director of Account Management, TUNE * Wendy Schuchart, Analyst, VentureBeat

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Social All Over: How Playboy uses social to fuel its omnichannel presence

12:30pm PDT Thursday, October 20th, 2016

Social media, and community management through social channels in particular, has a problem. It is hard to measure success, community members move between channels at will, and reaction speeds are everything. In this webinar, you'll learn how Playboy's social media platforms have become an engine to drive audiences for every part of the company, and every channel -- print, digital, mobile, advertising, and licensing. In this webinar, you'll: * Learn different types of consumer move between channels, and how to manage that * Understand how to measure social success * Leverage the community without cannibalising the audience Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to: Speakers include: * Phillip Morelock, Chief Digital Officer and CRO, Playboy * Stewart Rogers, Director of Marketing Technology for VentureBeat • Wendy Schuchart, Moderator, VentureBeat

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BotBeat: The state of chatbots -How to win

10:00am PDT Thursday, October 27th, 2016

Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is? Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course. From this webinar, attendees will learn to: * Identify and harness competitive advantage * Understand the bot landscape and the opportunities it presents * Build your own bot on a budget Speakers: * Veronica Belmont, Product Manager, Growbot * Stewart Rogers, Director of Marketing Technology * Wendy Schuchart, Moderator, VentureBeat More speakers coming soon!

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Are buy buttons working? Social commerce for 2017

12:30pm PST Tuesday, November 15th, 2016

A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers. Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space. Attendees at this webinar will learn how to: * Optimize social selling across social media outlets * Understand the impacts of increasingly mobile consumers on social commerce * Unlock sales using social networks * Find and connect with more prospects * Leverage the analytics from social sites to gain a deeper understanding of customers Speakers: * Stewart Rogers, Director of Marketing Technology, VentureBeat * Rachael Brownell, Moderator, VentureBeat Register for this free executive session today

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How to use AI in designing the customer experience

8:00am PST Thursday, November 17th, 2016

How to use AI in designing the customer experience Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies. It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy. Join us for this hour long deep dive into using AI and machine learning to design the customer experience. In this VB Live curated hour long workshop. In this webinar, you'll: * Learn how to build a customer engagement strategy from the ground up using artificial intelligence. * Hear valuable tips on improving your customer engagement now * Get insight from top execs who have been down this road and have the best advice Sponsored by Boomtrain

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Strengthening your app monetization super powers

10:00am PST Wednesday, December 7th, 2016

It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app? Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization. In this webinar, you'll learn to: * Customize your monetization strategy so that it's scalable * Unlock the revenue potential of lower spending users * Attract higher-spend users * Negotiate monetization strategies without alienating current users Speakers: * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack) * Wendy Schuchart, Analyst, VentureBeat * Evan Schuman, Moderator, VentureBeat Register today for this free webinar.

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Programmatic CRM: Reach micro-targeting nirvana at half the cost

12:00pm PST Wednesday, December 7th, 2016

Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster? As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM. Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works. In this webinar, you’ll: * Target precise messages and optimize user retention across all of your marketing channels * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences * Prevent or eliminate the potential of fraud. Speakers: * Wendy Schuchart, Moderator, VentureBeat More speakers to be announced soon Sponsored by Blueshift

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Get 'em and keep 'em - Connecting the dots between CPI and LTV

10:00am PDT Thursday, May 4th, 2017

With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities. But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)? Join VentureBeat a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth. In this webinar, you will: * Explore key strategies for efficient, highly-optimized user acquisition * Gain new best practices for engaging and retaining users while reducing churn * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition Speakers: More panelists to be announced soon! Moderator: Wendy Schuchart, VentureBeat

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