Now that podcasting has been validated as a growing phenomenon, the race is on for business models. On Thursday, we talked to San Francisco consultant Sam Curtis Coutin, who’s launching a network Monday of sports podcasts. Coutin will seek sponsors for the shows and take advertising on his web site.
From our story in the Merc today:
“The nice thing about podcasting is the narrow-casting of it,” Coutin said. “If I listen to (Bay Area sports station) KNBR, they talk about all sports. With podcasting, you can preselect the sport based on your interests.'”
The Sports Podcast Network will feature a selection of shows each focused on a separate sport or team. Coutin is starting with basketball, football, baseball and sports culture. Another podcast — hosted by a coach in Philadelphia — will focus on coaching.
Coutin hopes to add shows about golf, tennis, hockey and cycling, and to “drill down” the sports food chain to college sports and teams.